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Blood vessels

Published/Aired: 
March 2007

Tags

Description: 

Run, because Darwin was right about evolution, and Newton, about gravity.
Running is in our DNA.
Asics. Sound mind, sound body.

Advertising Agency: Dez Brasil, São Paulo, Brazil
Creative Director: Vitor Knijnik
Art Directors: Getulio Albrecht, Rodrigo Cabello
Copywriter: Michel Zveibil
Illustrator: Platinum
Photographer: Platinum

Comments (27)

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Highest Rated

Guest's picture
Guest

In which parts of the the body are blood vessels visible to use?

levilevi's picture
levilevi
Activity Score 58

Whatever. It's so lackluster I can't even muster the energy to dislike it. I'm painfully apathetic.

Minimum's picture
Minimum
Activity Score 1490

Nobody's going to bitch about the comma's?? hmm I'll wait then

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

purplesimon's picture
purplesimon
Activity Score 473

I would, but it seems to me that, lately, every ad has a copy error. I'm almost immune to it.

ivan's picture
ivan

Maybe typos are hip, we are just out of the circle.

Arisca's picture
Arisca
Activity Score 164

What's with the commas?

roman-schwienbacher.com's picture
roman-schwienba...
Activity Score 1021

it is maybe on purpus for you...
so you do not run out of work..

Arisca's picture
Arisca
Activity Score 164

as long as i can spell i'll be alright.
the ad isn't gramatically challenged, either.
but it's always nice to share some views, ain't it?

Tron's picture
Tron
Activity Score 174

Awesome art.

Nice.

Arisca's picture
Arisca
Activity Score 164

The copy takes its time to help establish the idea (unnecessarily, by the way), and it does go a looong way. Too many words, no identifiable catch phrase. And no coma after Newton. Good concept, still.

JTW926's picture
JTW926
Activity Score 184

there actually is a comma after the Newton, it's very faint, but there.

other than that, it definately looks like the nike road campaign. sort of makes me want to leave my desk and go running.

hang-the-dj's picture
hang-the-dj
Activity Score 1262

I spotted the typo's, but still searching for a concept...

like.a.boy's picture
like.a.boy
Activity Score 227

It just somehow remind me of the Nike "ROAD" campaign... somehow...

roman-schwienbacher.com's picture
roman-schwienba...
Activity Score 1021

without the running girl i would prefer it,
but gerneraly seen it is very nice

sbr's picture
sbr
Activity Score 143

Awesome

mrtalented's picture
mrtalented
Activity Score 2171

i prefer the color scheme on this one

Doberman's picture
Doberman
Activity Score 48

I like the copy, however, it would be better without it.

Rog's picture
Rog
Activity Score 6082

Trippy, but clumsy.
Don't try an explain your idea to me.
Copy overkill.

>>>> That's not an ad. THIS is an ad.

amrita's picture
amrita
Activity Score 26

nice photoshop work... well done.
ambience well created...

jackblack's picture
jackblack
Activity Score 2350

great way to tie in the insight of a runner to the overall art direction.

pratz's picture
pratz
Activity Score 49

zzzzzzzz......

act's picture
act
Activity Score 535

Out of this world, anti-gravity, multi-dimensional like an MC Escher painting- they are all similar to what Nike did.

B128's picture
B128
Activity Score 392

Nice looking but won't make me buy Asics. This ad tells me more about the very late Darwin and Newton and nothing about the product.

ChuckNorris's picture
ChuckNorris
Activity Score 834

what do newton and darwin have to do with running?

osmosis's picture
osmosis
Activity Score 14

Nike did something like this a while ago...

Guest's picture
Guest

do red blood cells and with blood cells and panst snme to be by for work to do blood vessels do Bad to do

Guest's picture
Guest

In which parts of the the body are blood vessels visible to use?

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