Blood Donation: Weakling
Advertising Agency: Serve, Milwaukee, USA
Creative Director: Gary Mueller
Art Director: Mike Scalise
Copywriters: Mike Holicek, Mike Scalise
Photographer: Glen Gyssler
Published: December 2007
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Comments
the copy sounds like it was written in a high school english class...
:::J:::
brilliant tagline tho..
:::J:::
I agree..the tagline sounds neat
Cheers
Pragya...:)
I like the tag line also.
-Tung
--good idea is enemy of great idea
I think this is an admirable ad.
I'll take a bit of exception to the "...sounds like it was written in a high school english (sp) class..."
Methinks the author(s) were directing 'language' to the audience for which this ad may have been intended.
Given its size, I'm thinking metro-newspaper somewhere. The straightforward, simplistic, and not-cute message was aptly done.
The tag is nice as well, although, if indeed placed/printed in newspaper, I'm wondering if it was legible.
I'd like to know what sort of spike in donations were shown after this ad's run had concluded.
Warm regards from Dayton, Ohio
Michael
--------------------------------------!
let me be confident enough to be humble
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