35 comments

fersvax's picture
fersvax
1237 pencils

I like it. Extremely simple and clever!!!

FER.

tchinni's picture
tchinni
6 pencils

in one and only word

awesome

brain123's picture
brain123
830 pencils

Nice!

hramos's picture
hramos
10 pencils

simple and brilliant... PERFECT!

UFOs's picture
UFOs
2 pencils

So simple, so good
Great idea!!!

yuri.gagarin's picture
yuri.gagarin
12 pencils

Sorry guys. The idea has already been done for Pizza Hut. Same idea: to use a known movie location and adding an external element into it to sell (rent) a product.
The original added a delivery guy and won a silver lion in 2005 (so it actually was a good idea). Sorry again, but a different logo doesn`t make a different idea.
If yoy don't know the ad (it`s a campaign) check

http://www.adforum.com/adfolio/reel_detail2.asp?ID=48067&TDI=VDKw1NCk&...

Hope the creatives responsable of this blockbuster campaign haven`t already, because if they havet they copied a great idea.

Thomas93's picture
Thomas93
24 pencils

yuri, you are so wrong.
different concepts, absolutely

sloppy4's picture
sloppy4
1496 pencils

yeah, the pizza hut idea has nothing to do with the blockbuster other than the use of the psycho house. wtf. the blockbuster stuff is fresh and great. spare us with the "i've seen this before" nonsense. you'd be the first to put it in your book.

Killer Kowalski's picture
Killer Kowalski
394 pencils

no yuri is right, so please go home!

sbr's picture
sbr
143 pencils

I like the concept behind this campaign, but I think they could have chosen better locations. I´ve watched Kill Bill lots of times and I wouldn´t realize this is the wedding church if it wasn´t for the title posted by ivan.

yuri.gagarin's picture
yuri.gagarin
12 pencils

No I`m not, besides obviously this campaign is yours or of the agency you work in.
Let`s explain pizza hut`s campaign brefly: Movie locations that in wich you put a delivery guy to say pizza for movies.
Let`s explain blockbuster`s campaign briefly: Same movie locations as Pizza Hut`s campaign but instead of the delivery guy you put a for rent sign to say movies for rent.
The idea's basses stand on the resource of adding the brand`s identity to the movie site (delivery and rental), so it's the same thing.
Would a campaign of soccer teams logos made as studies to speak about violence in stadiums be the same thing as Grande Reportgem flags campaign?
Yes.

sloppy4's picture
sloppy4
1496 pencils

yuri. you're boring us. join us in liking it.

kre8's picture
kre8
989 pencils

yuri, dude, you got nothin, theyre different.
pizza hut wasnt about movie locations, it was about movie SCENES.
big difference. their line was PART OF HOME MOVIES. as in, part of the scene of home movies.
this is talking about LOCATIONS - for rent. so its relevant to blockbuster.
clearly different.

Thomas93's picture
Thomas93
24 pencils

yuri, you're wrong

sbr's picture
sbr
143 pencils

bad yuri

yuri.gagarin's picture
yuri.gagarin
12 pencils

Here sburns4, it also won in The One Show.
Besides "psycho" is the olnly one that works, maybe the "exorcist" also, that is part of pizza hut`s campaign too.

http://www.oneclub.org/os/os/showcase/?year=2005&id=1721

sloppy4's picture
sloppy4
1496 pencils

just like it. please. it's friday.

salamandos's picture
salamandos
1947 pencils

great stuff, of course it has conceptually nothing to do with the pizza hut idea.

MATUZALEM's picture
MATUZALEM
6 pencils

mmmmmm with my 107 years of advertising experience i think that blockbusters is a little too much the same. I think that the argument from yuri is right.
The ads are twins of diferents families, that is not posible.

sloppy4's picture
sloppy4
1496 pencils

this is yuri with a different user name isn't it?

i know your tricks.

yuri.gagarin's picture
yuri.gagarin
12 pencils

Jajaja. Swer on austronaut Laica dog that not.

sloppy4's picture
sloppy4
1496 pencils

now that's the most interesting comment you've made yet.

copycomoelcopi's picture
copycomoelcopi
822 pencils

i like the blockbuster piece. its fresh and simple and says a completely different thing than the pizza ad. maybe it won't get a lion but still is a very good idea.

Saltinass's picture
Saltinass
48 pencils

Yuri saco de huevas. pero de las auténticas huevas

Rusio's picture
Rusio
326 pencils

Yuri.
The campaign youre saying says that Pizza Hut its part of the home movies.
The delivery guy is just in one ad "Psycho".
The other two are original movie scenes but, with a pizza.
"The Graduate" and "Singing in the Rain"
Not even close to the pizza campaign.
You`re so wrong. This is nice and fresh work.

Jonny Lonestar's picture
Jonny Lonestar
284 pencils

this would be far better as B to B for in-movie adverts. and good god it needs a line.

yuri.gagarin's picture
yuri.gagarin
12 pencils

Let's leave it to the judges then.
One thing, What does "saco de huevas" mean?
Bag of balls maybe ?
Sorry, not my kind of sport.

Pouts's picture
Pouts
691 pencils

I believe that we have a LION here... don't know mybe Yuri proves right but i believe that we have a lion

ivan's picture
ivan

I've got to agree. These guys will take a new paperweight home as a souvenir from France this year.

Ivan Raszl, admin of AotW

sloppy4's picture
sloppy4
1496 pencils

i agree. it's really smart. really fun. it makes any fan of movies think, "in what flick did i see this?"

i think even more obscure could be even better. maybe next year's campaign.

ivan's picture
ivan

Yes, this campaign has legs.

Ivan Raszl, admin of AotW

like.a.boy's picture
like.a.boy
227 pencils

Great idea! But not enough thoughts.
But I have 2 questions here.. except the Star Wars ad, I recognized none of them as part of a movie scene/place... if there isn't the title Kill Bill on top of the ad, I think most of us here will know nuts about it.

Block Buster movie for rent... at where? (unless this is in-store posters)
I believe they will win a Lion or something home, if only they put in more thoughts in this campaign, they could have win bigger... kinda wasted for the idea I feel.

roman-schwienbacher.com's picture
roman-schwienba...
1021 pencils

nice visual, nice look,

ozamu's picture
ozamu
60 pencils

Jajajaja entretenida campaña, me parece simpatica sobre todo cuando un aviso logra generar una sonrisa, eso ya es un punto a favor...Mmmm eso si tiene un dejo a lo de pizza hut (mas que nada en el uso de las tomas de las peliculas) pero es solo un cameo nada mas...Ademas lo bueno es que aca permite a uno recordar (casi como una trivia) exactamente esas peliculas lo que hace entretenido el aviso y la idea...El concepto eso si es un poco literal a lo que hace realmente blokbuster pero la forma como es llevado es lo que lo hace diferente a lo que uno espera...Muy buena pieza...

redbin0577's picture
redbin0577
16 pencils

gold!

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