Blitz Firelighters: Shopper

When you need fire fast
Blitz Firelighters

Advertising Agency: Euro RSCG, South Africa
Executive Creative Director: Jonathan Deeb
Creative Directors: Fiona O'Connor, Laura May Vale
Art Director: Alex Christoudolou
Copywriter: Paul Frade


morse's picture
16480 pencils

This makes sense.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

niko_17's picture
138 pencils

really really bad art.

The concept ain't bad at all, but i think the examples are wrong, may be it could be for more important situations, like a cast away triying to light a fire to call an aaerplane atention, or something like that.

bakamono's picture
1004 pencils

You take a bad idea and you "double it"

because therefore it is

Siddarth Basavaraj's picture
Siddarth Basavaraj
1673 pencils

Concept is good. But the execution sucks

Love creating ads..

Siddarth Basavaraj's picture
Siddarth Basavaraj
1673 pencils

@niko_17: I agree with you man. May be that castaway thing would have worked

Love creating ads..

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