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Confidential

Agency: 
Published/Aired: 
September 2012
Description: 

When you need fire fast
Blitz Firelighters

Advertising Agency: Euro RSCG, South Africa
Executive Creative Director: Jonathan Deeb
Creative Directors: Fiona O'Connor, Laura May Vale
Art Director: Alex Christoudolou
Copywriter: Paul Frade

Comments (6)

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Highest Rated

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

concept seems been torched by the execution!

Love creating ads..

morse's picture
morse
Activity Score 17364

I see disaster if fire is lit.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

feysal's picture
feysal
Activity Score 2561

there's an idea but it seems to be promoting arson ....not so sure it gets the right idea across

groovy baby!

bate_palmas's picture
bate_palmas
Activity Score 1479

Crap idea. Far too tenuous. This is used in braais only (that's barbecues you uneducated lot).

I guess its a little bit funny - but only a little bit. A very little bit. Nowhere near funny enough:

a. To justify going this far away from what the product is normally used for
b. To win an award

Disappointing.

bakamono's picture
bakamono
Activity Score 1002

Burn the building down? Smooth

because therefore it is

kleenex's picture
kleenex
Activity Score 43337

All three ads have a concept, BUTTTT the execution is all wrong.

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

concept seems been torched by the execution!

Love creating ads..

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