scatpack's picture
16 pencils

Um... so what hand is holding the coffee cup??

Davosk's picture
4815 pencils

It's not a coffee cup, it's his tired eyes closing. And yep, done before but I prefer this execution.

scatpack's picture
16 pencils

The concept is flawed.

ANY coffee will perk you up. They are selling the idea of drinking coffee, not McDonalds coffee in this execution.

teenie's picture
1894 pencils

Now there's a telling comment. The concept is for Burger King, but it's so generic even someone who's looked at it can't remember the brand.

ming the merciless's picture
ming the merciless
190 pencils

Your comment is flawed.

brittany_cocoon's picture
134 pencils

I honestly didn't get this campaign until I saw this one...

account_guys_suck's picture
12 pencils

The concept isn't flawed. Name me the difference between one coffee and the next? Or one car and the next? Or one beer and the next? It's a parity product. And with parity products the only difference you have is the one you create. These are creating one quite nicely with their tone. They're funny as hell. Nice work. Can someone at BBR give me a job? You guys have come outta nowhere. Rethink Montreal.

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