Hand's picture
195 pencils

Clever and works for me.
it's just part of the copy at the bottom is a bit hard to read

Saltsea's picture
321 pencils

Very 1st level.
And the writing is so fake.

teenie's picture
1894 pencils

I agree. It's like they re-wrote the brief on a chalkboard and just left out the budget bits. Show me don't tell me, as one of my CDs liked to remind us.

Chocolat's picture
288 pencils

oh i so wish they hadnt used a font for that, so not convincing! other than that, its an interesting and effective way to say what many have said before. me think it works.

a s's picture
a s
46 pencils

hard hitting... ask those who hv to walk miles to fetch water..cool stuff

Rog's picture
6082 pencils

I really don't agree with such attempted viusal wit with a message like this.
It stands in the way of any empathy from the potential supporter.
Blackboards talk of/to young school chcildren.
It talks down to the audience.

>>>> That's not an ad. THIS is an ad.

• ω •'s picture
• ω •
243 pencils

thought provoking..should anyone be tempted by the visual to read it in the first place.

kalpesh78's picture
2578 pencils

very nice.. though art-direction needs work.

ideas....30 minutes nahi toh free.

truecopy's picture
399 pencils

Great ad. The truth!

"Sex sells. Truth even better." - A friend

slim's picture
1047 pencils

Hasn't this whole 'maths problem' thing been done before? Esp for this category.

elmikel's picture
1147 pencils

Works for me. Strikes the right chord. Very good!

mrtalented's picture
2171 pencils

donate for access to the water? quite weird brief. isn't coming to school they'll get to drink water there for free?

teenie's picture
1894 pencils

Good point. NGOs fundraise to provide wells in such towns so children - especially girls, who do the bulk of such work - can go to school instead of spending their days fetching water. If you want people to give you should maybe tell them how they'll be helping.

Guest's picture

Unfortunately the best thing to do for these people is to civilize and educate them. Unfortunately.

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