Black & Decker drill: Stone

Advertising Agency: Ogilvy & Mather, Bangkok, Thailand
Executive Creative Directors: Wisit Lumsiricharoenchoke
Associate Creative Directors: Wichian Thongsuksiri
Copywriters: Wichian Thongsuksiri, Kris Garford Spindler
Art Directors: Wisit Lumsiricharoenchoke
Photographer: Srimongkol Phachonkaew
Illustrator: Surachai Puthikulangkura
Agency Producer: Paiboon Suwansangroj


Guest's picture

It took five art directors to composite two images?

Brainsugar's picture
1591 pencils

No. It took five guys talking of the subject at the restaurant. They found the idea and they nicely decide to say the world that they were 5 to find it.

JxCx138's picture
152 pencils

hahaha... i bet one of them did the coffee, the other one did some coockies, and the other 2 guys did anything else, but art...


Hell yeah!!

Crisp One's picture
Crisp One
2007 pencils

I think you should have something little to let the target know your looking at a scaled down image, like the power cord, or drill bit... I dont know....but something. to let them know its not just a tornado visual pun.

Whitefang's picture
509 pencils

agreed, needs something else or its just an analogy.
even with that it's not great

Guest's picture

Está power

ORISHAS76's picture
344 pencils

no, no esta bueno.
eso lo hacen todos los taladros..

Guest's picture

London Festival

funky_frogii's picture
2536 pencils

like this.....

infected by a virus called creative

Infected by a virus called CREATIVE | "And ya I Love Everything" |

Guest's picture

I don’t like it. This has not been really done before so this is bad advertising. There is nothing creative in adverting you know. If it’s not in some archive “don’t go there”.


Guest's picture

This tool is so powerful it will make a complete mess of anything you use it on

Guest's picture

Yea, its like "our stuff is justa a disaster” :)

tr3n00ps's picture
78 pencils

Think of the target audience, they don't give a crap about messes, they want power.

Guest's picture

Great !!!

the_executioner's picture
93 pencils

confusing. not too sure of the message. Perhaps we should ask the two copywriters of an ad with no copy?

the art is beautiful.

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