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Black & Decker drill: Stone

Black & Decker drill: Stone
Your rating: None Average: 6.3 (29 votes)

Advertising Agency: Ogilvy & Mather, Bangkok, Thailand
Executive Creative Directors: Wisit Lumsiricharoenchoke
Associate Creative Directors: Wichian Thongsuksiri
Copywriters: Wichian Thongsuksiri, Kris Garford Spindler
Art Directors: Wisit Lumsiricharoenchoke
Photographer: Srimongkol Phachonkaew
Illustrator: Surachai Puthikulangkura
Agency Producer: Paiboon Suwansangroj

16 Comments

Guest's picture
Guest | Wed, 2009-02-04 16:56

It took five art directors to composite two images?

Brainsugar's picture 1540 pencils
Brainsugar | Thu, 2009-02-05 09:21

No. It took five guys talking of the subject at the restaurant. They found the idea and they nicely decide to say the world that they were 5 to find it.
Undesrstood?

JxCxZOMBIE's picture 148 pencils
JxCxZOMBIE | Thu, 2009-02-05 16:03

hahaha... i bet one of them did the coffee, the other one did some coockies, and the other 2 guys did anything else, but art...

=x

Hell yeah!!

Crisp One's picture 2031 pencils
Crisp One | Wed, 2009-02-04 17:22

I think you should have something little to let the target know your looking at a scaled down image, like the power cord, or drill bit... I dont know....but something. to let them know its not just a tornado visual pun.

Whitefang's picture 509 pencils
Whitefang | Wed, 2009-02-04 19:02

agreed, needs something else or its just an analogy.
even with that it's not great

Guest's picture
Guest | Wed, 2009-02-04 19:20

Está power

ORISHAS76's picture 344 pencils
ORISHAS76 | Wed, 2009-02-04 19:23

no, no esta bueno.
eso lo hacen todos los taladros..

www.joancordoves.blogspot.com

Guest's picture
Guest | Wed, 2009-02-04 20:01

London Festival

funky_frogii's picture 2548 pencils
funky_frogii | Thu, 2009-02-05 01:02

like this.....

infected by a virus called creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Guest's picture
Guest | Thu, 2009-02-05 02:09
4

I don’t like it. This has not been really done before so this is bad advertising. There is nothing creative in adverting you know. If it’s not in some archive “don’t go there”.

http://www.stillad.com

Stone

Guest's picture
Guest | Thu, 2009-02-05 03:50

This tool is so powerful it will make a complete mess of anything you use it on

Guest's picture
Guest | Thu, 2009-02-05 09:33

Yea, its like "our stuff is justa a disaster” :)

http://www.stillad.com/

tr3n00ps's picture 72 pencils
tr3n00ps | Thu, 2009-02-05 15:15

Think of the target audience, they don't give a crap about messes, they want power.

Guest's picture
Guest | Thu, 2009-02-05 05:00

Great !!!

the_executioner's picture 95 pencils
the_executioner | Thu, 2009-02-05 11:54

confusing. not too sure of the message. Perhaps we should ask the two copywriters of an ad with no copy?

the art is beautiful.

Guest's picture
Guest | Mon, 2009-02-09 18:38
1

http://thedoor.miamiadschool.com/portfolio/fernando_manso

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