Bitdefender: Mugshot

The best don't get caught. They get hired.

Advertising Agency: Publicis, Bucharest, Romania
Creative Director: Razvan Capanescu
Art Director / Photographer: Dragos Ometita
Copywriter: Cezar Panait

September 2008


vvhisky's picture
116 pencils

cansomeone explain?? i dont get it

mandoiii's picture
27 pencils

hackers I think...

vvhisky's picture
116 pencils

oohh thank you, now all make sense :)

yctham's picture
178 pencils

Probably this is an ad about BitDefender looking for experts joining their team. The ad means experts should not commit cyber-crime and taking risk of get caught, but should be hired by BitDefender instead.

sachio's picture
78 pencils

from what I understand, it's saying that they don't deal with petty hackers. they actually are hiring the best hackers. So if you're one of them join their team. and hacking is done by your fingers.

seniorcutterplotter's picture
112 pencils

I got it... I think.... there are 3 ads with the site name covered and 3 with the site revealed... so I think, it's a teasing campaign followed by the revealing. And if I understood correctly, if you succeed in braking that site you're hired :). I think it's fun... and cool!!!

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