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Bitch

Published/Aired: 
September 2007

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Description: 

You're definitely a bitch. They say "guau"!!
nosotrasquenosqueremostanto.cl

Advertising Agency: Agencia Mostro, Chile
General creative Director: Daslav Maslov
Creative Directors: Daslav Maslov
Copywriters: Diego Castillo, Andres Tampassi
Art Directors: Daslav Maslov, Pablo Silva
Illustrator: Eduardo Casassus

Comments (11)

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Artchique's picture
Artchique
Activity Score 166

Ahhhh. I get it. "Guau" is the english equivalent of "Bow" as in bow-wow. I really like the art direction, but I'm not convinced this has a "big idea." But who knows, it's fashion, some people would argue that you don't need one.

Guest's picture
Guest

And perra also means female dog.
I like it.

Guest's picture
Guest

And perra also means female dog.
I like it.

Algareto's picture
Algareto
Activity Score 216

Wrong. "guau" means "wow" and I think it means like "guau" a dog bark.

aud's picture
aud

It has a double entendre. "Guau" is a dog's bark, but also sounds like "wow."

Albondiga's picture
Albondiga
Activity Score 96

Guau is like 'Woof'

Albondiga's picture
Albondiga
Activity Score 96

And from the context I'm guessing that it would somehting like "You're definitely a fox. They say 'woof'" i.e. meaning sexy as opposed to our use of the word 'bitch'

eltipo's picture
eltipo
Activity Score 209

Perra in spanish doesnt mean your a bitch it means you are hot.

Guest's picture
Guest

Not in Chile it doesn't. I've only heard perra meaning "bitch", and considering it's a chilean ad for a chilean product, i don't think the "hot" meaning of "perra" you refer to has any relevance in this ad.

pneuburg's picture
pneuburg
Activity Score 251

What's the product? Fashion?

pjn

Borde's picture
Borde
Activity Score 31

in almost all latin american countries, perra means bitch... like a hound!... it has a negative connotation and it's insulting for women... likesaying you're a hound cause everyone walks you!... so they take thatnegative word and say that you really are a Hound cause everyone says guau (phonetically sounding the same as a WOW)... maybe cause this product makes you look hot!.. or raises your selfestime,,, i don't know... its not clear what it is.

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