Bissell Electra: The cheating dog

For Dog Hair. And Bitches’.

Advertising Agency: JWT, Israel
Creative Director: Hadas Liwer
Art Director: Hadar Bellely
Copywriter: Asaf Halfon
Illustrator: Alex Melik
VP Strategy: Shmulik Kitainik
Account Supervisor: Nicole Miller
Account Manager: Natali Shem-Tov
Producer Manager: Sharon Ben-David
Published: December 2013


NY Belfry's picture
NY Belfry
1045 pencils

I'm not sure I get the entirety of it. I'm trying to put the story and the vacuum cleaner product together. Is it because the dog is on the couch?

Interesting artwork though.

BLUEYES84's picture
3 pencils

Great Ad! I like the idea of the ad, very unique, never seen a creative idea like this before.

O2's picture
307 pencils

The dog on the couch was just found to be a cheater because his bitch found a strand of hair in the house from another bitch.

There's a universe in every pair of eyes. Explore it.

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