BIRM: Light Bulb

No disease can get to you

BIRM is a medicine that prevents diseases by balancing the immunological system.

Advertising Agency: La Facultad, Quito, Ecuador
Creative Directors: Diego Jarrín, Germán Andrade
Creative Team: Xavier Prado, Andrés Freile, Sebastián Villagómez, Santiago Zumárraga
Photographer: Ramiro Salazar
Published: April 2009

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32 comments

premc's picture
premc
917 pencils

mmm

radical

Emran Hayat's picture
Emran Hayat
832 pencils

thats fucking stupid that "no disease can get to u"... not at all!... like the art work only

Creativity is a natural extension of our enthusiasm

everartz's picture
everartz
7589 pencils

so many things come the mind when this ad is seen, one strong believe is that, this ad or the entire campaign came in response to the swine flu that is attacked the amreicas, i think this is where the headline came from : No disease can get to you.

for the art work i dont feel the shadows casted are real, they are not done perfectly, overall the idea is not a wow, but again there would be a response fro people for what is going on in the region.

| Everartz |

Mandark's picture
Mandark
407 pencils

Where I live and work, there is a medical commitee or smthg, that would NEVER alow a claim like this. it's really exagerated. and to be honest, this metaphore doesn't quite work. maybe it's a well known product...some sort of coke in the pharma category...otherwise...there is NO real benefit and ansolutly NO reason to believe. ans the art should have worked more on those shades. seems to me like he got lazy there.

"U think it's perfect?! Press delete and start again!"

Guest's picture
Guest

I'm pretty sure no legal department would let this go out.

Ed Mintone's picture
Ed Mintone
585 pencils

Never realized that suits frequent this site as well.

Nice idea.

sush's picture
sush
518 pencils

nice concept

sue

Guest's picture
Guest

strange!

Endlessway1's picture
Endlessway1
99 pencils

amazing .. great idea

Guest's picture
Guest

I can't believe this kind of medical claim would be allowed in any country. It's a cool idea, but that's a ridiculous claim that would never be approved by any sort of regulatory agency.

Guest's picture
Guest

what kind of disease? Brick syndrome? baseball bat flu? these are nonsense metaphors.

Disco Munky's picture
Disco Munky
3900 pencils

All of you guys mocking this ad will be sorry when next year Dragon flu comes out and you won't have been taking your medicine and grow scales and breath fire....like a dragon...because these "flus'" are real...

Doin' it for the points

Guest's picture
Guest

Doesn´t work for me, but I agree with everartz. They probably did it based on the swine flu

Guest's picture
Guest

DEL PUTAS

PD: HOY NOCHES LAS BIELAS

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

A little strange, seems quite a weird group of metaphors for you and disease. Seems to work somehow, but I don't like the message or the line at all.

We're going to need more lube.

advert2ad's picture
advert2ad
237 pencils

Will not sell to "aam junta".........

-Sandy.

Note: Aam Junta = General Public.
Its Hindi.

-Cheers,
Sandy

p_hollis's picture
p_hollis
34 pencils

There's this thing called Truth In Advertising that makes this campaign ridiculous, if not illegal. Scali, McCabe and Sloves lost the Volvo account for committing the same mistake.

Guest's picture
Guest

time-wrap is the perfect medicine for advertising.. just save the campaign :)

hnavas's picture
hnavas
47 pencils

Excellent idea. As always, La Facultad, putting their bit to improve the ecuadorian advertising.

Great job.

testuser's picture
testuser
24 pencils

test comment

Guest's picture
Guest

i only like the art work

Guest's picture
Guest

Irónico que en una agencia en la que solo hay directores de arte lo que le resta al aviso es la dirección de arte.
La idea es excelente igual, los comerciales están muy bien también. Buena onda La Facultad.

Guest's picture
Guest

¿ ?

Diego Jarrin's picture
Diego Jarrin
57 pencils

¿¿¿¿ ?????

Guest's picture
Guest

It's a f.. lie!

Guest's picture
Guest

I just feel sick

Guest's picture
Guest

Too optimistic claim, wrong actually

Guest's picture
Guest

idea impactante lastima que la dirección de arte sea tan básica, desperdicio

Guest's picture
Guest

Metaphors are not ideas.

roby's picture
roby
65 pencils

ok

mrkay's picture
mrkay
11 pencils

so good.

Guest's picture
Guest

Otra copia del Barona

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