BIRM: Cup

No disease can get to you

BIRM is a medicine that prevents diseases by balancing the immunological system.

Advertising Agency: La Facultad, Quito, Ecuador
Creative Directors: Diego Jarrín, Germán Andrade
Creative Team: Xavier Prado, Andrés Freile, Sebastián Villagómez, Santiago Zumárraga
Photographer: Ramiro Salazar
Published: April 2009

23 comments

54NN's picture
54NN
115 pencils

there faculty exists!!!

54NN

Emran Hayat's picture
Emran Hayat
832 pencils

execution looks nice

Creativity is a natural extension of our enthusiasm

everartz's picture
everartz
7611 pencils

i find this more appealing in terms of art and shadows, better than the brick and bulb one.

| Everartz |

sush's picture
sush
566 pencils

very appealing and brilliant

sue

Endlessway1's picture
Endlessway1
99 pencils

very smart and good art execution

Guest's picture
Guest

I don't know in Ecuador, but in Argentina is not legal to exaggerate about the benefits of a medicine product.

ricklongo's picture
ricklongo
1244 pencils

Exactly.

While the visuals on these are interesting and they definitely don't look like first idea material, they're just conceptually and ethically wrong. Either those are fake, or laws regarding medicine advertising in Ecuador are way too loose.

Guest's picture
Guest

Es q birm esta registrado como suplemento alimenticio y no como medicina (es el mismo enredo legal que utilizan genomalab de México o el famosisimo herbalife por nombrar algunos), entonces las leyes para productos médicos no aplican.

Guest's picture
Guest

HATE BACKGROUNG

advert2ad's picture
advert2ad
237 pencils

I don't understand why Humans are compared to so fragile things......
Could have executed better with some other things....

-Sandy.

-Cheers,
Sandy

Gualcor's picture
Gualcor
972 pencils

Creo que la traducción está mal, sería "No decease can beat you" o "No decease can get in you"

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

Guest's picture
Guest

Amigos de la Facultad excelente idea y además veo que está dentro de su estrategia de Posicionamiento. Felicitaciones

Shadow DGC Serpin Publicidad

Guest's picture
Guest

Amigos de la Facultad excelente idea y además veo que está dentro de su estrategia de Posicionamiento. Felicitaciones

Shadow DGC Serpin Publicidad

Guest's picture
Guest

Friends of the School excellent idea and I see that is within your positioning strategy. Congratulations

I am Shadow

hnavas's picture
hnavas
47 pencils

Excellent idea. As always, La Facultad, putting their bit to improve the ecuadorian advertising.

Great job.

Guest's picture
Guest

Reem

Actually, i like the idea, but i don't see it suiting the product......there is a lot of exagiration

Guest's picture
Guest

execution look great .. am not sure about the idea .

Guest's picture
Guest

Muy buena idea, se les felicita!

Bull's picture
Bull
48 pencils

Gracias Shadow

Guest's picture
Guest

Por supuesto que es una sobrepromesa, el anuncio está muy bueno pero el copy muy malo, simplemente debería decir "Fortalece tu sistema inmunológico" no dejarlo tan abierto a algo que no se ha comprobado como que ninguna enfermedad te va a afectar.

La campaña me gustó mucho en tv aquí se complicaron.

lerolero's picture
lerolero
65 pencils

VERY SIMPLE...IN A GOOD WAY.

Prakashddeokar's picture
Prakashddeokar
18 pencils

execution is good but idea is so repeat

Guest's picture
Guest

se copiaron de otro pais copiones

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