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Bioracer Cycling wear: The Chariot
Advertising Agency: Duval Guillaume Antwerp, Belgium
Creative Directors: Dirk Domen, Geoffrey Hantson
Art Director: Sebastien De Valck
Copywriter: Kristof Snels
Graphic Designer: Davy Dooms
Photographer: Koen Demuynck
Account team: Jonathan Moerkens, Matthieu De Winter
Comments
Awesome look
nice idea...
ideas....30 minutes nahi toh free.
Great art direction, great pic.
Thanks for not using Kennedy in this ad :)
that's an awesome way to waste client money.
looks good but i don't really get the point.
picture very beautiful!I like
Nice art but I dont get it.
looks great, but i also dont get the point...whats the benefit?..that this bike wear wont rip even if someone wips me in the back? (i know they are exaggerating, but still i just dont believe it)
Yeah, that's what I was thinking. And I don't think "go like a horse" does make much sense.
I don't get that you don't get it. It just says that you can perform as a racehorse.
I don't get that you don't get it. It just says that you can perform as a racehorse.
Great ad! Ivan
Best ads I've seen !! Can you make one for http://24hnew.net ?
SPAMMER!
Like the Art Direction
"By far the most important thing is the art of metaphor". Aristotle.
uma droga. A drug!
fetish clothing?
seriously, these guys don't need a whiplash, all they need is a little bit of EPO.
Equipment that works even in the most punishing conditions. What's so difficult to grasp about that? Nice work.
I like it.
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