Sopoulos's picture
26 pencils

first i thought it was like a swim suit ad, then i read the copy and thought that this was a mutated person due to biological hazards in pools. Then finally I saw the other ad they made and understood the hyper transparent water magnification idea... Awful execution!

Enas's picture
741 pencils


Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

krautland's picture
3216 pencils

I didn't get it until I read your comment and even now I'm hazy on what they meant to communicate.
these people are clearly standing and walking, which nobody does this way in a pool.

confusing, weak.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10681 pencils

Partly because the completely white background is throwing us off. WAY off.

A.G. Pennypacker's picture
A.G. Pennypacker
607 pencils

The problem here is yes, that's a cool effect. But you're going to get that even if your pool water is dirty. That effect is not inherent only to clean water. Which makes me say "so what!"

Jetstream's picture
115 pencils

Ok Idea, very bad execution.

dangerdude's picture
58 pencils

isn't the woman a tad bit out of proportion? isn't that distractive?

Crisp One's picture
Crisp One
2007 pencils


alaska502's picture
58 pencils

grey chile is the onlyone who understand this idea.

dangerdude's picture
58 pencils

oooooh, i finally figured it all out! the distortion of the water causes her booty to be that big! same with the male figure. the head is considerably smaller in proportion to the rest of his body. terribly terribly executed. bah.

mondo's picture
142 pencils

it takes too long to catch the message –> execution

ahpitt's picture
342 pencils

The woman in swimming gesture will make this ads clearer. =P

chinaski's picture
951 pencils

no budget, no photo.

a2o's picture
139 pencils

Client must have told them about the product that keeps the pool water clean...

Understanding strategy properly by everybody in the team is very very important... I can show this to my students as a good example of How a USP of a client which is actually saleble, can be destroyed by (Un)creative agency... I feel really bad for that client!

iT-iS-i's picture
1721 pencils

Darkie inspired, heh-heh. Now that's a beautiful arse...

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

conan o brien's picture
conan o brien
90 pencils


Rog's picture
6092 pencils

Get it.
Like it.
It's on my wall!

>>>> That's not an ad. THIS is an ad.

Guest's picture

que buen orto para llenarlo de leche

rolling.stone's picture
2740 pencils

very subtle series


~ Quite obviously, I have gathered no moss ! ~

Log in or register to post comments