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Biopiscinas: Woman
You've never seen your pool so clean.
Advertising Agency: Grey Chile
Executive Creative Directors: Sergio Chauriye, "Sapo" Cerdeira
Creative Director / Art Director: Enrique Zúñiga
Copywriter: Sergio Chauriye
Photographer: Marcelo Levy
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first i thought it was like a swim suit ad, then i read the copy and thought that this was a mutated person due to biological hazards in pools. Then finally I saw the other ad they made and understood the hyper transparent water magnification idea... Awful execution!
exactly
I didn't get it until I read your comment and even now I'm hazy on what they meant to communicate.
these people are clearly standing and walking, which nobody does this way in a pool.
confusing, weak.
(0/10)
Partly because the completely white background is throwing us off. WAY off.
The problem here is yes, that's a cool effect. But you're going to get that even if your pool water is dirty. That effect is not inherent only to clean water. Which makes me say "so what!"
Ok Idea, very bad execution.
isn't the woman a tad bit out of proportion? isn't that distractive?
BOOOOOTY !
grey chile is the onlyone who understand this idea.
oooooh, i finally figured it all out! the distortion of the water causes her booty to be that big! same with the male figure. the head is considerably smaller in proportion to the rest of his body. terribly terribly executed. bah.
it takes too long to catch the message –> execution
The woman in swimming gesture will make this ads clearer. =P
no budget, no photo.
Client must have told them about the product that keeps the pool water clean...
Understanding strategy properly by everybody in the team is very very important... I can show this to my students as a good example of How a USP of a client which is actually saleble, can be destroyed by (Un)creative agency... I feel really bad for that client!
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a2obspl
www.alpha2omega.in
Darkie inspired, heh-heh. Now that's a beautiful arse...
Add insult to injury then burn the candle at both ends.
SMART IDEA.
Get it.
Like it.
It's on my wall!
>>>> That's not an ad. THIS is an ad.