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Biopiscinas: Man

Biopiscinas: Man
Your rating: None Average: 2.9 (11 votes)

You've never seen your pool so clean.

Advertising Agency: Grey Chile
Executive Creative Directors: Sergio Chauriye
Creative Director / Art Director: Enrique Zúñiga
Copywriter: Sergio Chauriye
Photographer: Marcelo Levy

13 Comments

jazarah's picture 1270 pencils
Jetstream's picture 115 pencils

Ok Idea, very bad execution.

Mtl Dave's picture 274 pencils

very smart

heresjonny's picture 21 pencils

Like the idea, but takes a little bit long to get it.

Jon-Paul Mountford's picture 850 pencils

Nice idea, super see through transperent water magnifying kinda thing.
Good photography and retouch but takes tooo long to geddit, An empty swimming pool background would have really sold it.

www.jpmountford.com

Alistair C.'s picture 692 pencils

nice idea, very poor execution. It would have been better to show the guy floating, like in water. Here he is just standing on his toes, and the raised chin doesn't really suggest he's in water.

joestamp's picture 132 pencils

bit confusing guys, take's one far to long to get the idea.
there's even some shadow around the feet - just looks like a deformed guy standing on his toes in a white room?
there's a good idea here but the execution needs more thought?

nikkii's picture 14 pencils

what the hell is this.
which law of science are they playing with???
can sum 1 pls explain this to me.

Wordnerd's picture 6575 pencils

they are playing with the zooming effect under water. but the water is so clear, you can't see it.

Nice idea horribly executed. Both stand on their toes and are not swimming or drifting. And the worst thing is: water can't be so clear, it doesn't make you wet :P

Abra Cadabra's picture 102 pencils

I agree, this is a great idea that's been utterly wasted with piss-poor execution. It could have been really good.

palmer's picture 26 pencils

good idea

learn by heart

Copy_ranter's picture 157 pencils

didn't get it at first. I dunno if I like it or hate it. I wanna like it but their definitely is something missing.

Guest's picture

WAAA???

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