Biofresh Socks: Bomb

This one is a stretch and has poor Photoshop work. Cheese layout was already pushing it. The mushrooms are by far the best - and most effective. :)

The insight kinda escapes me and it's hard tying the three ads together. I actually thought this was an onion initially (didn't read the title/expand it), which might have made more sense, if you're going for the idea that these socks don't gather bacteria easily and thus don't smell as bad.

i like the first one(mushrooms), the sock: not my thing, this one......ehhhhh, don't know XD

bad bad bad bad copy!!! don't piss on the ad!
nice art nice idea!

it feels like they knew they had nailed a winner with the mushroom ad, and then really forced out the other two to make a campaign.

I like this one the most.

-Natalie
www.topolewski.net