Biofreeze: It won't hurt
Advertising Agency: Maruri Grey Ecuador
Creative Directors: Nuno Acosta
Art Directors: Nuno Acosta, Andrés Noboa
Illustrator: Josué Matamoros
Photography: Francisco Santander, John Arevalo
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12 Comments
it isnt all dat gr8!!!!!
Neither will it work.
I like the line, and I see what it's saying, but I think there ought to be a better execution than a foam hammer. Actually showing an injury and saying 'it won't hurt a bit' might even be stronger.
I remember a campaign for Smart that showed foam trucks. Now, I'm not saying it's the same idea, just that things made to look like foam brings that super campaign to mind.
maruri grey guayaquil ecuador
Is this the strategy? The product works for something else, it's a pain reliever. Also, the art direction is ugly as hell.
Obvio que si uno se golpea le va a doler, deberían manejar mejor eso pues el ungüento es para "después" del golpe.
it won't hurt, but at the same time it isn't very effective...
it's done to death and overused...
bien amigo, nice pic!
i like the copy.period
Boring