Now that you’ve grown up, it’s time to get BIG.
Advertising Agency: Bioenergy Nutrition In-House, Italy
Marketing Directors: Nicola Camera, Isabella Rosselli
Creative Directors: Raul Riccardo Pisani
Art director: Raul Riccardo Pisani
Copywriter: Viviana Leveghi
Photographer: Raffaello Brà
Published: May 2009
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34 Comments
Very nice.
Great Idea.
Cannes for me.
So minimal. So amazing.
Love it.
Very different.
GOLD. The most brilliant idea and great execution
love it
execution is nice but the idea is done too many times
very nice! I like the idea and the execution. Simple but impressive.
Body building as to build a construction. Any sip of liquid energy is like a little brick to create your dream. Striking association.
its not a proper perspective.
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Body building as building a construction.
Any sip of the product is like a little brick to create your dream.
Simple striking association and right perspective.
sick of lego, too easy
agreed.
One-off = easy.
Show me a campaign.
"its not a proper perspective."...
WHAT???????
Are u crazy guy!!!
Rohith It's time to grown up...
"Now that you've grown up" seems tacked onto the line. Does the ad even need it?
If the actual in-store packaging looks like that, I think it's cleverly done.
A good idea.
An alone little brick thinks: "I’m so small, what could I do?"
A Lego guy answers: "Join others like you and you’ll be great."
A Bioenergy guy says: "Get me inside and you’ll be great."
Wishing to Bioenergy same international success of Lego.
yeah, nice one dawgs
so what? i find it boring.
easy to say "art director".
and so what? I find your mother boring!
black smurf??? you're green with envy...
lol, i would like to envy something better.
by the way, just my opinion, doesn't mean this ad sucks or i envy it.
anyway i hope this ad didn't take u too much time.
easy to say "art director".
Italiani...
tutti capaci a offendere senza scrivere mai niente di intelligente!
Complimenti bel paese!
Nice. + for work.
blacksmurf portfolio????
If you don't want bad comments on your ad, don't publish them on ads of the world.
we are talking about this work, not mine or yours.
greetings.
easy to say "art director".
Re: blacksmurf | Fri, 2009-06-19 09:45
If you don't want bad comments on your ad, don't publish them on ads of the world.
we are talking about this work, not mine or yours.
greetings.
Zzzzzzzzzzzzz. N E X T!!!!!
Well done.
Love this campaign.
Well done.
Love this campaign.
Used to see exagerations let me say finally something simple that catch my attention and move my mind. Thanks.
By little bricks you can build what you want. By Bioenergy little bricks you perfectly know what you're gonna build. Simple and effective.
Good adv, but you need people catching message quickly. If the adv is on street you can see it for a while but if you look a magazine the time could be short: that's why Dzsoi suggestion should be considered. Also less keen people could promptly get it.
It's very nice, and the perpective its the best for the execution.
i got a few doubts about the copy...
Hi there! We'd like to thank all the people who left comments (bad or good, doesn't matter): we appreciate your care and interest. Of course, we want to improve our work so your suggestions are warmly welcome.
About the headline: we started with "build up your body" but it couldn't highlight the inner sense of growth. There's something between the moment you were seeing just a little brick and now: we wanted to give some importance to that little second when you discovered the magic of "getting big". This AD has been published in Italian: it sounds way better and words are chosen to give an idea of "play".
:)
Ciao!!!
I understand now the logic of your headline, but it's way too complex, only some genious would decode that in some seconds - you've connected 2 concepts, one about growing up and a new play and another one about building up something. I don't know, maybe it still can be clear, what about: 'The play has changed. Build (up) your body.' Anyway I really like the visual, maybe you just want to tell too much in a single printed ad that's why the headline is strange.
Continuing with Dzsoi and changing it a little bit why not simply "Building body". However good.
Unexpected for body builders. Brain over muscles.