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Beautiful Skin

Published/Aired: 
September 2011
Description: 

Biodermal skin care placed this ad in Pink Ribbon magazine, supporting the fight against breast cancer.

The most beautiful skin a woman could wish for. Check your breasts regularly.

Advertising Agency: Etcetera, Amsterdam, The Netherlands
Art Director: Chris Sant
Copywriter: Dieuwer Bulthuis

Comments (17)

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Highest Rated

jhicken's picture
jhicken
Activity Score 52

For the folks that "didn't get it," this ad is from a skin care company and, as stated below the ad, ran in Pink Ribbon magazine, so in that arena, everyone "got it." It's crystal clear, meaningful and well done.

morse's picture
morse
Activity Score 17364

Took me a good 10 seconds to get it. Smart!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

tracyzhang's picture
tracyzhang
Activity Score 133

I had to read it twice to get it too.... #fail

Ron Burgundy's picture
Ron Burgundy
Activity Score 1634

i like

MissCopywriter's picture
MissCopywriter
Activity Score 168

Don't get it...but wish to...

youngilvy's picture
youngilvy
Activity Score 142

I wish

Ron Burgundy's picture
Ron Burgundy
Activity Score 1634

by checking your breast regularly, you avoid the chances of having to battle advance breast cancer...so old skin is good skin, not dead skin, or no skin...one fish, two fish, red fish, blue fish

That One Guy's picture
That One Guy
Activity Score 266

well said JustAnOpinion

jackblack's picture
jackblack
Activity Score 2350

Thoughtful.

Blue Apple's picture
Blue Apple
Activity Score 120

Explain Pls....

Blashyrkh's picture
Blashyrkh
Activity Score 32882

Smart. Good one.

amb1985's picture
amb1985
Activity Score 23

Really smart. It does require audience to think which will make them remember it even more.

Shiply

AL6352's picture
AL6352
Activity Score 66

Good. Smart

roh's picture
roh
Activity Score 32

very smart.... the body copy should have explained it better... great otherwise..

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Why didn't they put a tiny little pink ribbon somewhere in the ad? Would have made it crystal clear without spoiling the ad.Too many comments say it took them some time to get it. That means that a lot of consumers will be lost.

Andrej's picture
Andrej
Activity Score 656

Agree with LeeHarvey, a pink ribbon would have made quite a difference. Still, it's an exceptional ad as is, bravo.

jhicken's picture
jhicken
Activity Score 52

For the folks that "didn't get it," this ad is from a skin care company and, as stated below the ad, ran in Pink Ribbon magazine, so in that arena, everyone "got it." It's crystal clear, meaningful and well done.

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