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Biodermal: Beautiful Skin

Biodermal: Beautiful Skin
Your rating: None Average: 7 (60 votes)

The most beautiful skin a woman could wish for. Check your breasts regularly.

Biodermal skin care placed this ad in Pink Ribbon magazine, supporting the fight against breast cancer.

Advertising Agency: Etcetera, Amsterdam, The Netherlands
Art Director: Chris Sant
Copywriter: Dieuwer Bulthuis
Published: September 2011

17 Comments

morse's picture 8826 pencils
morse | Sat, 2011-09-24 21:27
7

Took me a good 10 seconds to get it. Smart!

What hath God wrought

tracyzhang's picture 135 pencils
tracyzhang | Sun, 2011-09-25 15:46

I had to read it twice to get it too.... #fail

http://www.brandslamblog.com

Ron Burgundy's picture 1676 pencils
Ron Burgundy | Sat, 2011-09-24 23:49

i like

MissCopywriter's picture 172 pencils
MissCopywriter | Sun, 2011-09-25 01:16

Don't get it...but wish to...

youngilvy's picture 106 pencils
youngilvy | Sun, 2011-09-25 03:30

I wish

Ron Burgundy's picture 1676 pencils
Ron Burgundy | Sun, 2011-09-25 03:57

by checking your breast regularly, you avoid the chances of having to battle advance breast cancer...so old skin is good skin, not dead skin, or no skin...one fish, two fish, red fish, blue fish

That One Guy's picture 280 pencils
That One Guy | Mon, 2011-09-26 10:01

well said JustAnOpinion

jackblack's picture 1462 pencils
jackblack | Sun, 2011-09-25 23:47

Thoughtful.

pankajadsoftheworld's picture 424 pencils
pankajadsoftheworld | Mon, 2011-09-26 01:00

http://2.bp.blogspot.com/_xpCs3FgK308/SnMAM0E1u8I/AAAAAAAACIY/1yDYGLx3...

sumthing similar.

Blue Apple's picture 122 pencils
Blue Apple | Mon, 2011-09-26 02:07

Explain Pls....

Blashyrkh's picture 21230 pencils
Blashyrkh | Mon, 2011-09-26 03:39
8

Smart. Good one.

amb1985's picture 25 pencils
amb1985 | Mon, 2011-09-26 06:41

Really smart. It does require audience to think which will make them remember it even more.

Shiply

AL6352's picture 56 pencils
AL6352 | Wed, 2011-09-28 19:30

Good. Smart

roh's picture 34 pencils
roh | Thu, 2011-09-29 00:15

very smart.... the body copy should have explained it better... great otherwise..

LeeHarvey's picture 3087 pencils
LeeHarvey | Thu, 2011-09-29 03:07
6

Why didn't they put a tiny little pink ribbon somewhere in the ad? Would have made it crystal clear without spoiling the ad.Too many comments say it took them some time to get it. That means that a lot of consumers will be lost.

Andrej's picture 659 pencils
Andrej | Mon, 2011-10-03 08:48

Agree with LeeHarvey, a pink ribbon would have made quite a difference. Still, it's an exceptional ad as is, bravo.

jhicken's picture 45 pencils
jhicken | Thu, 2011-11-17 12:51

For the folks that "didn't get it," this ad is from a skin care company and, as stated below the ad, ran in Pink Ribbon magazine, so in that arena, everyone "got it." It's crystal clear, meaningful and well done.

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