Biodermal: Beautiful Skin

The most beautiful skin a woman could wish for. Check your breasts regularly.

Biodermal skin care placed this ad in Pink Ribbon magazine, supporting the fight against breast cancer.

Advertising Agency: Etcetera, Amsterdam, The Netherlands
Art Director: Chris Sant
Copywriter: Dieuwer Bulthuis
Published: September 2011

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17 comments

morse's picture
morse
13988 pencils

Took me a good 10 seconds to get it. Smart!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

tracyzhang's picture
tracyzhang
133 pencils

I had to read it twice to get it too.... #fail

Ron Burgundy's picture
Ron Burgundy
1636 pencils

i like

MissCopywriter's picture
MissCopywriter
168 pencils

Don't get it...but wish to...

youngilvy's picture
youngilvy
134 pencils

I wish

Ron Burgundy's picture
Ron Burgundy
1636 pencils

by checking your breast regularly, you avoid the chances of having to battle advance breast cancer...so old skin is good skin, not dead skin, or no skin...one fish, two fish, red fish, blue fish

That One Guy's picture
That One Guy
266 pencils

well said JustAnOpinion

jackblack's picture
jackblack
2230 pencils

Thoughtful.

Blue Apple's picture
Blue Apple
120 pencils

Explain Pls....

Blashyrkh's picture
Blashyrkh
32698 pencils

Smart. Good one.

amb1985's picture
amb1985
23 pencils

Really smart. It does require audience to think which will make them remember it even more.

AL6352's picture
AL6352
66 pencils

Good. Smart

roh's picture
roh
32 pencils

very smart.... the body copy should have explained it better... great otherwise..

LeeHarvey's picture
LeeHarvey
3045 pencils

Why didn't they put a tiny little pink ribbon somewhere in the ad? Would have made it crystal clear without spoiling the ad.Too many comments say it took them some time to get it. That means that a lot of consumers will be lost.

Andrej's picture
Andrej
656 pencils

Agree with LeeHarvey, a pink ribbon would have made quite a difference. Still, it's an exceptional ad as is, bravo.

jhicken's picture
jhicken
50 pencils

For the folks that "didn't get it," this ad is from a skin care company and, as stated below the ad, ran in Pink Ribbon magazine, so in that arena, everyone "got it." It's crystal clear, meaningful and well done.

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