Biocycle: Mustard

Biodegradable plastic already exists.

Advertising Agency: FabraQuinteiro Comunicações, São Paulo, Brazil
Creative Directors: Paschoal Fabra Neto, Marcelo Aragão
Art Director: Bruno Cirello
Copywriter: Ricardo Frezza
Photographer: Marcelo Ribeiro
Retoucher: Fernando Vido, Burti HD
Published: January 2008

9 comments

rkdigital's picture
rkdigital
116 pencils

btw good, festival story about "hot papper ketchup", like tobasco
who will first use it? bugagaga )))))))

Martijn's picture
Martijn
1896 pencils

"Biodegradable plastic already exists."
Yes, but it is not as good as normal plastic?

Grrrr's picture
Grrrr
1963 pencils

I guess it's suggested that it vanishes. But does it change into something else or just vanishes and that's it?

Olafski001's picture
Olafski001
1193 pencils

What are they trying to tell me?
Why?

dunno what to think of it

rebelscum's picture
rebelscum
2110 pencils

Hurm...looks to me like Glass is teh way to go.

GLASS FTW

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

Texnartist's picture
Texnartist
225 pencils

Visually reinforce a USP that the material is not shelf stable. Add to it that a lot of plastics contain bisphenol A and plastics lose.

Glass is the environmentally friendly option.

••• Why Think When It's Easier To React •••
http://twitter.com/texnartist

getconnected2001's picture
getconnected2001
987 pencils

Oh please..... no more such plastic.

ahpitt's picture
ahpitt
342 pencils

I thought this is super hot ketchup.

Marcela Cáceres's picture
Marcela Cáceres
108 pencils

shouldn't they've used a different brand for the mustard? or am i totally off?...

Log in or register to post comments