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Biocycle: Mustard
Biodegradable plastic already exists.
Advertising Agency: FabraQuinteiro Comunicações, São Paulo, Brazil
Creative Directors: Paschoal Fabra Neto, Marcelo Aragão
Art Director: Bruno Cirello
Copywriter: Ricardo Frezza
Photographer: Marcelo Ribeiro
Image Retouch: Fernando Vido, Burti HD
Published: January 2008
Comments
btw good, festival story about "hot papper ketchup", like tobasco
who will first use it? bugagaga )))))))
"Biodegradable plastic already exists."
Yes, but it is not as good as normal plastic?
I guess it's suggested that it vanishes. But does it change into something else or just vanishes and that's it?
What are they trying to tell me?
Why?
dunno what to think of it
- Here I should have written something smarter -
Hurm...looks to me like Glass is teh way to go.
GLASS FTW
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"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca
Visually reinforce a USP that the material is not shelf stable. Add to it that a lot of plastics contain bisphenol A and plastics lose.
Glass is the environmentally friendly option.
Oh please..... no more such plastic.
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http://indianadsblog.blogspot.com/
Indian Ads Update
I thought this is super hot ketchup.
shouldn't they've used a different brand for the mustard? or am i totally off?...
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