Biocycle: Mustard
Biodegradable plastic already exists.
Advertising Agency: FabraQuinteiro Comunicações, São Paulo, Brazil
Creative Directors: Paschoal Fabra Neto, Marcelo Aragão
Art Director: Bruno Cirello
Copywriter: Ricardo Frezza
Photographer: Marcelo Ribeiro
Retoucher: Fernando Vido, Burti HD
Published: January 2008


9 Comments
btw good, festival story about "hot papper ketchup", like tobasco
who will first use it? bugagaga )))))))
"Biodegradable plastic already exists."
Yes, but it is not as good as normal plastic?
I guess it's suggested that it vanishes. But does it change into something else or just vanishes and that's it?
Tuyo Jydtep
What are they trying to tell me?
Why?
dunno what to think of it
Hurm...looks to me like Glass is teh way to go.
GLASS FTW
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"I saw a subliminal ad executive once, but only for a second." - The Wright
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I have thousands of pencils and $1.50 so I'm off to Starbucks
Visually reinforce a USP that the material is not shelf stable. Add to it that a lot of plastics contain bisphenol A and plastics lose.
Glass is the environmentally friendly option.
••• Why Think When It's Easier To React •••
Oh please..... no more such plastic.
I thought this is super hot ketchup.
shouldn't they've used a different brand for the mustard? or am i totally off?...