Biocycle: Ice cream

Biodegradable plastic already exists.

Advertising Agency: FabraQuinteiro Comunicações, São Paulo, Brazil
Creative Directors: Paschoal Fabra Neto, Marcelo Aragão
Art Director: Bruno Cirello
Copywriter: Ricardo Frezza
Photographer: Marcelo Ribeiro
Retoucher: Fernando Vido, Burti HD
Published: January 2008

8 comments

lucachez's picture
lucachez
38 pencils

nice picture , really bad concept.

getconnected2001's picture
getconnected2001
987 pencils

Got the point, why its not used normally...... though nice thought.

vaoleo's picture
vaoleo
81 pencils

está bueno

fractalrene's picture
fractalrene
1504 pencils

And it apparently sucks at doing what it's supposed to do.

CharlieR's picture
CharlieR
92 pencils

i don't get the concept. is it that the food we see tastes so artificial?

Mr. Phill's picture
Mr. Phill
131 pencils

Great picture, Great ad! Congrats!

december's picture
december
93 pencils

so the plastic is made from sugar cane apparently, i had to go to the website cuz these mad no sense to me, so the sweets work i guess, if there is a line, but the mustard? either way this almost hurts the new plastic because it disappears too fast or you can eat it or something.

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