Biocorner: Beautiful

No need to be ugly to save the planet.

Advertising Agency: Air, Brussels, Belgium
Creative Director: Veronique Sels
Art Director: Marie-Laure Cliquennois
Copywriter: Grégory Ginterdaele
Photographer: Marc Paeps
Makeup: Zaza
Retouching: Living room
Published: January 2009

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32 comments

Guest's picture
Guest

brilliant :)

el_pira's picture
el_pira
160 pencils

Nice concept

Guest's picture
Guest

Dumb is beautiful? I"ll cheer for woman emancipation.

OhMyHock's picture
OhMyHock
21 pencils

Very nice.

Guest's picture
Guest

Predictable...

Guest's picture
Guest

Predictable...

CanibalStudio's picture
CanibalStudio
14 pencils

Too literal

TRICKY's picture
TRICKY
3935 pencils

to the above "Guest commenter" what do you mean by Predictable... ?

The man who stops advertising to save money is like the man who stops the clock to save time

pault's picture
pault
26 pencils

Perhaps because using 'ugly' stereotypes of 'greenies' is a bit too obvious?

This ad, ultimately, does little more than play to such stereotypes - that obviously anyone involved in 'saving the planet' or 'some endangered animals', etc is someone who doesn't have a proper job, is a student, lives an alternative lifestyle (i.e. no washing, no leather, no... well, you get the point).

Personally, this approach, to me is more insulting to those people than humorous. So not sure what its aim was.

Guest's picture
Guest

This ad made by DOVE would say:
NO WONDER OUR PERCEPTION OF GREEN IS DISTORTED.

iraoksman's picture
iraoksman
155 pencils

:D

Guest's picture
Guest

Don't like this rly
making fun of the die-hard worldsavers

Guest's picture
Guest

Hm. Interesting thought but it excludes all the ugly people in the world - and they´re the majority. Anyway - at least an ad with a thought behind it and not just a nice visual.

tantrik_indian's picture
tantrik_indian
953 pencils

I like it - there is no need to use bad cosmetics (read ugly) to be beautiful (read bio). NICE great idea. Not communicative at first though.

~~this paranoid survived!~~

Guest's picture
Guest

WTF?
pro saving the planet and anti ugly people?
this is piece of crap that would offend most people and the underlying message is completely lost.

Gutts's picture
Gutts
37 pencils

great thinking!

damn! so obvious afterwards.

Guest's picture
Guest

Dig it, well done!

Guest's picture
Guest

cool!

kgeiger's picture
kgeiger
7085 pencils

Sorry, but I think this advert just plays out all wrong.
And that's despite the fact that I chuckled when I first saw it.

lulabelo's picture
lulabelo
6 pencils

Dove concept

Guest's picture
Guest

too literal.

Guest's picture
Guest

superficial and stupid as

sneakyhands's picture
sneakyhands
1857 pencils

the agency should rethink 'no need to be ugly' as it applies to them.

StPepper23's picture
StPepper23
269 pencils

i like it very much, nice and sophisticate idea

Guest's picture
Guest

good

Guest's picture
Guest

If her eyebrows were done in the before as they are in the after. Her clothes were as nice as the after. Her hair washed and styled then she would be the same only with acne and imperfection. Oh that makeup made her look so good it took her to a salon to get her hair and eyebrows done and it took her to a clothing store for some fashion advice and apparel. That is freak'n amazing makeup.. How much does it cost!!!!!! ..... Wait, It also saves the planet!!!!
This ad is so realistic!

Guest's picture
Guest

I agree!

Guest's picture
Guest

I agree the ad is so foolish sell the makeup by proving it works on the skin not the "whole-self"

iraoksman's picture
iraoksman
155 pencils

ahahahahahah ! I love this !!!

Guest's picture
Guest

Magnifique Veronique! You cast light on the white elephant in the room. Brilliant.

Guest's picture
Guest

i didnt know it was for makeup

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