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Comments (2)

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Highest Rated

TopJeff's picture
TopJeff
Activity Score 479

Wow.... very forceful statement. This is meant to be a controversial ad and to catch people's attention. It is certain to offend some, but it will probably make some portion of the audience stop and think. In that context, if it supports the overall brand of the NRDC, then I have to give it a thumbs up. (for example, this would not support the soft, cuddly brand of the World Wildlife Fund, even though they could make the same statement)

Jeff

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TopCreatives, the premier online community for creative pros.

denrae's picture
denrae
Activity Score 83

terrible.

TopJeff's picture
TopJeff
Activity Score 479

Wow.... very forceful statement. This is meant to be a controversial ad and to catch people's attention. It is certain to offend some, but it will probably make some portion of the audience stop and think. In that context, if it supports the overall brand of the NRDC, then I have to give it a thumbs up. (for example, this would not support the soft, cuddly brand of the World Wildlife Fund, even though they could make the same statement)

Jeff

---------------------
TopCreatives, the premier online community for creative pros.

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