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Women were

Agency: 
Published/Aired: 
June 2011
Description: 

Choice of your dad’s dad’s dad campaign. A print campaign reigniting Australia’s love of the classic Billy Tea brand as the authentic tea from a bygone era.

Tea from a time when men were men and women were kind of like what men are now.

Advertising Agency: Clemenger BBDO Melbourne, Australia
Executive Creative Director: Ant Keogh
Creative Directors: Tom Martin, Julian Schreiber
Art Director: Q Miller
Copywriter: Ben Keenan
Illustrator: Craig McGill
Designers: Simon Redwood, Jake Turnbull

Comments (12)

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Highest Rated

abake's picture
abake
Activity Score 1264

This is the only one that I found really funny!
Still, it's a bit of an old fashioned campaign. I guess it suits what they were trying to do, but it doesn't really click with me.

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 18544

Some solid writing all-around

pez's picture
pez
Activity Score 1802

Line is fuckin' amazing!

Bob.C's picture
Bob.C
Activity Score 1161

the best of the bunch

bhuvneshwar.chd's picture
bhuvneshwar.chd
Activity Score 989

like all three..

"If you are irritated by every rub, how will you be polished?"
— Rumi

iwannatalktosamson's picture
iwannatalktosamson
Activity Score 701

Great lines! Really nice writing.

Who knew you could sell tea to men?

neejyah's picture
neejyah
Activity Score 18

Hey, it's about Boston Tea Party times!

AssassinX's picture
AssassinX
Activity Score 1329

This one is my favourite of the 4. Just want to say the whole campaign is fantastic, bravo

ronstr's picture
ronstr
Activity Score 140

Fantastic heading!

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Yep, lovely wordage.

jimkuz's picture
jimkuz
Activity Score 410

Great copy. Great art.

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