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Mineshaft

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Published/Aired: 
June 2011
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Choice of your dad’s dad’s dad campaign. A print campaign reigniting Australia’s love of the classic Billy Tea brand as the authentic tea from a bygone era.

Tea from a time when a deep conversation meant you were down a mineshaft.

Advertising Agency: Clemenger BBDO Melbourne, Australia
Executive Creative Director: Ant Keogh
Creative Directors: Tom Martin, Julian Schreiber
Art Director: Q Miller
Copywriter: Ben Keenan
Illustrator: Craig McGill
Designers: Simon Redwood, Jake Turnbull

Comments (7)

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Highest Rated

Nike Diesel's picture
Nike Diesel
13622 Activity Scores

Don't agree with you. "Young" people love retro stuff.

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