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Mineshaft

Agency: 
Published/Aired: 
June 2011
Description: 

Choice of your dad’s dad’s dad campaign. A print campaign reigniting Australia’s love of the classic Billy Tea brand as the authentic tea from a bygone era.

Tea from a time when a deep conversation meant you were down a mineshaft.

Advertising Agency: Clemenger BBDO Melbourne, Australia
Executive Creative Director: Ant Keogh
Creative Directors: Tom Martin, Julian Schreiber
Art Director: Q Miller
Copywriter: Ben Keenan
Illustrator: Craig McGill
Designers: Simon Redwood, Jake Turnbull

Comments (7)

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Highest Rated

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Don't agree with you. "Young" people love retro stuff.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

funny.

Bob.C's picture
Bob.C
Activity Score 1161

Tea for real men - with this style it had to be Australian. Great ad, maybe not too original but sends a very clear message.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Hehe Super funny.

Michaelsmagic's picture
Michaelsmagic
Activity Score 261

the copy caught my eye and the picture looks really old,thumbs up.

Tommy G.'s picture
Tommy G.
Activity Score 897

Not convincing me, what does tell you that your grand...grand...dad had great taste. I see grannies eating things I would never eat. Who in the world have the most terrible tastes and make the worst choices? Miners are in the top of the list. I don't think it's a good idea.

They speak of 'your dad's choice' and they seem to speak to the new generations. 100% of the content related to the good ol' days. Elders would love this one, not youngers. (Brownish hues, rusted metal from the mines, dirt, vintage illustration, even the type remember the old days).

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Don't agree with you. "Young" people love retro stuff.

ace85le's picture
ace85le
Activity Score 3939

now this makes me chuckle.

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