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Agency: 
Published/Aired: 
June 2011
Description: 

Choice of your dad’s dad’s dad campaign. A print campaign reigniting Australia’s love of the classic Billy Tea brand as the authentic tea from a bygone era.

Tea from a time when men knew how to fix more than just their hair.

Print advertisment created by BBDO, Australia for Billy Tea, within the category: Non-Alcoholic Drinks.

Advertising Agency: Clemenger BBDO Melbourne, Australia
Executive Creative Director: Ant Keogh
Creative Directors: Tom Martin, Julian Schreiber
Art Director: Q Miller
Copywriter: Ben Keenan
Illustrator: Craig McGill
Designers: Simon Redwood, Jake Turnbull

Comments (2)

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Highest Rated

Bob.C's picture
Bob.C
Activity Score 1159

Agree with Billoughsby . Googleing the packaging after his comment I saw that this is a new redesign of the box!! The older design is here http://www.simplyoz.com/i/300x300/2/422.jpg - not sure why they renamed their standard product to campfire blend then gave it packaging that looks anything but.

Billoughsby's picture
Billoughsby
Activity Score 5142

The revival of this look has gotten old. Still, it's nicely composited, a thing well done. I dislike the odd near-isometric perspective on the box. I'd have preferred the front panel of the box, same spot in the ad, nothing else.

(I'd say it's time to start thinking about a package redesign, with these ads attached to a memo to the CEO of the company.)

That's it.

Bob.C's picture
Bob.C
Activity Score 1159

Agree with Billoughsby . Googleing the packaging after his comment I saw that this is a new redesign of the box!! The older design is here http://www.simplyoz.com/i/300x300/2/422.jpg - not sure why they renamed their standard product to campfire blend then gave it packaging that looks anything but.

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