Billington's Sugar: Gingerbread Man

This first execution of a new campaign for Billington's Sugar features a freshly baked gingerbread man eating his own arm. He is ridiculously delicious. The aim of the work is to raise awareness of the Billington's unrefined sugars range and the enhancing benefits of baking with them.

Someone's been baking with Billington's.

Advertising Agency: The Gate, London, United Kingdom
Art Director / Copywriter: Martin Pierson
Illustrator / Photographer: Taylor James
Typography: Mark Goodwin
Published: February 2013

5 comments

dotunbello's picture
dotunbello
148 pencils

cool

picturejockey's picture
picturejockey
658 pencils

Extreme of cannibalism :)

kleenex's picture
kleenex
34600 pencils

hahahahah!!!!

raynold's picture
raynold
336 pencils

:)

lexain's picture
lexain
58 pencils

nice

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