Billboard Magazine: Bono
Music. See what it’s made of.
Bob Dylan, David Bowie, Lou Reed, Mother Teresa
Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Directors: Luiz Sanches, Dulcidio Caldeira
Art Directors: Marcos Medeiros, Danilo Boer
Copywriter: André Kassu
Illustrator: Marcos Kotlhar
Typographer: José Roberto Bezerra
Planner: Cintia Gonçalves
Advertiser's Supervisor: Antonio Camarotti
Account Supervisors: Felipe Bartholomeu, Camila Figueiredo


16 Comments
The "Mother Theresa factor" is great.
I agree! THIS is great!
i like art direction .. good concept also
I don't hink that if you mix all the mentioned you get such a wanker like Bono. it's clearly downgrading the rest for this load of BS that Bono is.
nicely copied:
http://adsoftheworld.com/media/print/grande_reportagem_magazine_columb...
you're joking right?
agree
Congratulations on Grand Prix!!!!
Congrats on Grand Prix!
excelente
excelente"!!!!
just Brilliant, the whole campaign is.. all ads are just great!
halftone brilliance
I love the concept of this ad. The title is perfect. I like the idea of using a bunch of little images to create one large one. The colors work well together and grab your attention. The campaign is beautiful. The title speaks for itself. The only suggestion I can make is to list the images used within the large image as all music artists. It flows better with the title. I would love to work on ad like this.
-CKR Interactive Intern
www.ckrinteractive.com
love it
Simple and beautifly made thanks.