Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Art Director: Marcos Medeiros
Copywriter: Andre Kassu
Advertiser’s Supervisor: Filipe Bartholomeu
Account Supervisor: Antonio Camarotti
Illustrator: Marcos Medeiros
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17 Comments
I like this series. Not highly creative but they're got a pretty representative mix of artists that appeal to a wide rang of audience: Madonna, Lady Gaga, Michael Jackson, Iron Maiden.
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no no, nothing there.
Ahhh... the tricky follow-up to a Cannes Gold Lion campaign.
Will Think for Salary
Ctrl C; Ctrl V
http://adsoftheworld.com/media/print/editions_points_famous_speeches_c...
sure, the same idea, but if is signed by Almap then cannes lion...
Lobby awards...
Does nothing for me, sorry.
Individual letters were rather roughly achieved in some instances. A stretch. Overall, it's effective, but wholly unoriginal.
So why any award?
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
Interesting exercise. I'm no typographer, but surely a font's letters should stand out of context. Show me the word 'Madonna' in this font and come back: *that* would be worth a look, but would still be nothing more than an interesting exercise.
Not knocking Cannes more than the next guy, but I can't help but say:
"Ooooh how clever, that must've taken *hours* to do"
Exactly!
Done: http://adsoftheworld.com/media/print/editions_points_famous_speeches_c...
Worthless idea.
This is terrible.
+++
"I love some things, and don't love some other things."
The one from last year is better...
at least it has a story
this is so sad, and the fact that won in cannes.......
Glut ... You are the most intelligent people. hahaha
Meh.