Billboard: Madonna

Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Art Director: Marcos Medeiros
Copywriter: Andre Kassu
Advertiser’s Supervisor: Filipe Bartholomeu
Account Supervisor: Antonio Camarotti
Illustrator: Marcos Medeiros


ace85le's picture
3939 pencils

I like this series. Not highly creative but they're got a pretty representative mix of artists that appeal to a wide rang of audience: Madonna, Lady Gaga, Michael Jackson, Iron Maiden.


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pierrelastname's picture
2869 pencils

no no, nothing there.

Roger Keynes's picture
Roger Keynes
5498 pencils

Ahhh... the tricky follow-up to a Cannes Gold Lion campaign.

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pierrelastname's picture
2869 pencils

sure, the same idea, but if is signed by Almap then cannes lion...
Lobby awards...

Billoughsby's picture
5097 pencils

Individual letters were rather roughly achieved in some instances. A stretch. Overall, it's effective, but wholly unoriginal.

So why any award?

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-Lubeo Buburnubett

CuriousPencil's picture
4227 pencils

Interesting exercise. I'm no typographer, but surely a font's letters should stand out of context. Show me the word 'Madonna' in this font and come back: *that* would be worth a look, but would still be nothing more than an interesting exercise.

Not knocking Cannes more than the next guy, but I can't help but say:
"Ooooh how clever, that must've taken *hours* to do"

Nike Diesel's picture
Nike Diesel
13389 pencils


kleenex's picture
36170 pencils

Worthless idea.

sirvan's picture
29870 pencils

This is terrible.


"I love some things, and don't love some other things."

Fera Groove's picture
Fera Groove
205 pencils

The one from last year is better...

mynameismath's picture
10 pencils

at least it has a story

Glut's picture
3947 pencils

this is so sad, and the fact that won in cannes.......

Drogag's picture
112 pencils

Glut ... You are the most intelligent people. hahaha

Target Market's picture
Target Market
26 pencils


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