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Bono

Agency: 
Published/Aired: 
June 2010
Description: 

Music. See what it’s made of.
Bob Dylan, David Bowie, Lou Reed, Mother Teresa

Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Directors: Luiz Sanches, Dulcidio Caldeira
Art Directors: Marcos Medeiros, Danilo Boer
Copywriter: André Kassu
Illustrator: Marcos Kotlhar
Typographer: José Roberto Bezerra
Planner: Cintia Gonçalves
Advertiser's Supervisor: Antonio Camarotti
Account Supervisors: Felipe Bartholomeu, Camila Figueiredo

Comments (16)

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Highest Rated

velle's picture
velle
Activity Score 1550

I agree! THIS is great!

rodrigoplant's picture
rodrigoplant
Activity Score 53

The "Mother Theresa factor" is great.

velle's picture
velle
Activity Score 1550

I agree! THIS is great!

Guest's picture
Guest

i like art direction .. good concept also

Kateter's picture
Kateter
Activity Score 2029

I don't hink that if you mix all the mentioned you get such a wanker like Bono. it's clearly downgrading the rest for this load of BS that Bono is.

Kateter's picture
Kateter
Activity Score 2029

you're joking right?

Guest's picture
Guest

agree

Guest's picture
Guest

Congratulations on Grand Prix!!!!

zarkos's picture
zarkos
Activity Score 944

Congrats on Grand Prix!

Guest's picture
Guest

excelente

Guest's picture
Guest

excelente"!!!!

Guest's picture
Guest

just Brilliant, the whole campaign is.. all ads are just great!

michelangelo's picture
michelangelo
Activity Score 660

halftone brilliance

Guest's picture
Guest

I love the concept of this ad. The title is perfect. I like the idea of using a bunch of little images to create one large one. The colors work well together and grab your attention. The campaign is beautiful. The title speaks for itself. The only suggestion I can make is to list the images used within the large image as all music artists. It flows better with the title. I would love to work on ad like this.
-CKR Interactive Intern
www.ckrinteractive.com

Guest's picture
Guest

love it

Guest's picture
Guest

Simple and beautifly made thanks.

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