June 2010

Print advertisment created by BBDO, Brazil for Billboard, within the category: Media.

Music. See what it’s made of.
Sarah Vaughan, Marvin Gaye, Billie Holiday, Sid Vicious

Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Directors: Luiz Sanches, Dulcidio Caldeira
Art Directors: Marcos Medeiros, Danilo Boer
Copywriter: André Kassu
Illustrator: Marcos Kotlhar
Typographer: José Roberto Bezerra
Planner: Cintia Gonçalves
Advertiser's Supervisor: Antonio Camarotti
Account Supervisors: Felipe Bartholomeu, Camila Figueiredo

Comments (14)

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premc's picture
Activity Score 917

fantastic !
8/10 from my side !!


Hiperion's picture
Activity Score 3138

I love it :)

Guest's picture
Dzsoi's picture
Activity Score 8512

Not really. But your 3 posts look very similar to each other.

matks's picture
Activity Score 476

Actually, the idea is very close. Obviously it's easier say the cannes prix should be taken for granted. But look at these flags and the Billboard campaign and say honestly that these are not close.

Dzsoi's picture
Activity Score 8512

It depends on what you include in the idea. You can call merely the 'ingredients' of a performer or a country an idea. But for me, this is just a basic thought - and this is why I find those flag ads pretty lame, 1-minute works.
The real, ad-worthy idea here is an analogy, which is much more original, complex and a result of improving the core idea: every color could be defined pretty close with the balance of 4 basic colors - every singer can be defined with the personality of (at most) 4 other stars. So lets merge these things and let the interesting visual express the idea.
VS. Colombia is all about cocaine, coffee and bananas. Lets take the flag, and match each color to one of those attributes randomly. No analogy, no meaningful connection with the colors what so ever.
Do you know why is it obvious that these are different? If the picture is big enough, you don't have to see the explanation part (which color = which artist). Now cover the explanation on the flag sh*t. What you get? A Colombian flag, nothing more...

matks's picture
Activity Score 476

I could agree on one thing: there's a lot of merging in this work. Too much to my taste. Anyway, I feel that print becomes less and less original.

kindlovingsoul's picture
Activity Score 82

Fantabulously BRILLIANT execution!

Billoughsby's picture
Activity Score 5142

I guess I'll be the one to say it: Halftone dots as big as marbles are so 1995.


Pretty well squelches the whole thing as far as I'm concerned.

That's it.

Guest's picture

This is not the same idea, but the device is almost identical...

However, that said, the execution of this, I believe, needs work...

michelangelo's picture
Activity Score 660

beautifully done,,,

Guest's picture

I dont get it....can someone explain that concept and idea plz ?

Libor Oubrecht's picture
Libor Oubrecht
Activity Score 309

Nothing new, but ok, better one..

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