August 2006
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The idea was to advetise Green Choice's environmentally friendly products by making ads that were themselves environmentally friendly. Posters were printed on reused scrap paper that had been previously destined for landfill. This poster was printed on an old bill.

Typographer: Retoucher: David Dennings

Advertising Agency: Publicis Mojo, Sydney, Australia
Creative Director: Darren Spiller
Copywriter: Hamish Spencer
Art Director: Heather Sheen
Photographer: Steve Turner

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White Space's picture
White Space
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If the ad is supposed to be printed on recycled paper shouldn't the ink be covering the old type?


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