13 comments

ivan's picture
ivan

Ivan Raszl, admin of AotW

JB's picture
JB
170 pencils
pandashekki's picture
pandashekki
50 pencils
JB's picture
JB
170 pencils
JB's picture
JB
170 pencils
JB's picture
JB
170 pencils
ivan's picture
ivan

Ivan Raszl, admin of AotW

JB's picture
JB
170 pencils
Mo's picture
Mo
648 pencils

Umm...okz, I have to say something about this ad. This is just my opinion . JVM is a great agency and I envy some of their works. But the problem I have with this ad is the visual/subject. I would never try to sell a product through using people in real life&death situation. I mean, the situation is not fun at all. Families who have been through this kind of challenge think about them. May be I am totally wrong, but I can't accept making fun of someone in real danger just to bang some awards or sell a product. Ahhh..may be I am wrong; I have seen a lots of ads where dead people are shown but didn't feel this way seeing those ads.( for example....last year's Cannes winner...a campaign for some Green colored sauce..showing people kille dby gun shot with green colored blood...saying: not all tomato sauces are red OR somethign like that). So is it because the Kidnapping is too much a big deal now? Is it because Kidnapping+videotaping+killing hasn't turned into a daily crime like shooting/raping/stealing/robbery?
Donno... :-)
Oh..and I do totally disagree with that Guest who thinks one has to be better than hegarty if he doesn't like a Levis ad and wants to say it. That's simply a wrong thought. Whatever.

jasonjchang's picture
jasonjchang
126 pencils

the ad has an awesome concept.. alot of controversy.. a nice mix of weirdom.. but the execution is what messed it up.

Not only does the news paper look fake and photoshoped in.. there is that nasty red bar that is totally unnessisary in this sort of art.

what i feel from that red bar is.. HEY LOOK AT ME.. LOOK AT ME.. I NEED ATTENTION!!!

not the right feel.

alrighty
-jason

Weeds's picture
Weeds
13 pencils

nice.....

Weeds's picture
Weeds
13 pencils

这个工作是在报社内部进行的么?哈哈!开玩笑拉!

raavigeorgian's picture
raavigeorgian
2444 pencils

great idea...if it's original

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