Bikestop: World

Bikestop: World

Campaign to encourage people to ride their bicycles instead of their cars.

Advertising Agency: Publicis/Publicitas Quito, Ecuador
Creative Director: Mariano Ponzano
Art Director: Omar Montenegro
Copywriter: Rafael Yanez
Illustrator:Omar Montenegro
Published: December 2007

Your rating: None Average: 6.2 (21 votes)

Comments

Submitted by Tincho on Wed, 2008-01-16 11:37.

I had to read the tip. If you have to read it to get it... its not working.

Submitted by Have Heart on Wed, 2008-01-16 11:51.

Agree.

Submitted by Wordnerd on Wed, 2008-01-16 12:45.

i disagree. for me this works nicely (but the art is still very bad)! but the other two are just horrible :P

Submitted by sold on Wed, 2008-01-16 15:49.

this tell me more to slow down WITH THE CAR to save planet... since we see at the 60 speed the planet is ok.
poor art work also.

JimKuzdal's picture
Submitted by JimKuzdal on Wed, 2008-01-16 19:29.

I think the art and design of all 3 is excellent.

I did need to read the copy under the ads to understand what the message was.

Its only words...'s picture
Submitted by Its only words... on Wed, 2008-01-16 20:56.

I agree...the message is nt getin thru....luks lik the ad is aimed at slowin down the car's speed...

Cheers
Pragya...:)

Submitted by Rog on Wed, 2008-01-16 23:47.

Not quite there. >>>> That's not an ad. THIS is an ad.

Submitted by Dzsoi on Thu, 2008-01-17 04:25.

It's really bad for a bike ad. As a piece of art, as some kind of social message... horrible execution. Do something else somewhere else with this nice idea.

JimKuzdal's picture
Submitted by JimKuzdal on Thu, 2008-01-17 09:08.

I think all 3 are excellent for bike ads. I think the execution/design/art is excellent.
I just think they need some copy to clarify the message.

Submitted by pulchinela on Thu, 2008-01-17 10:32.

original and fun

Submitted by Gunjan69 on Thu, 2008-01-17 10:41.

I think the product should have been sold on a health platform rather than an environmental platform...they could have shown a guy getting fatter on the speedometer....rather than the sheikh or earth..

Submitted by Killer Kowalski on Thu, 2008-01-17 12:27.

It looks like student work...

NomadDCLXVI's picture
Submitted by NomadDCLXVI on Fri, 2008-01-18 03:47.

miss of logic. if faster you drive faster earth is gonna flood sooner? :) ok.
it§s not about choosing the bike instead. but anyway, nice try.

Submitted by Ombudsman on Fri, 2008-01-18 10:25.

junk.

Submitted by will30x on Tue, 2008-04-15 23:14.

forzado, el velocímetro berredísimo, y ponle lo que sea arriba.