BigFlix: Hollywood's finest movies, 1

Advertising Agency: Law & Kenneth, Mumbai, India
Creative Directors: Chandan Mahimkar
Art Director: Chandan Mahimkar
Copywriter: Vinayak Upadhyay
Illustrator: Vijay Ugale
Other additional credits: Chandni Jain

December 2008


STRTLRS's picture
1601 pencils

Thin Red Line... Ok, they're getting worse now. Still, no benefit. These won't sell.

I think, therefore... yeah.

Guest commenter's picture
Guest commenter

My biggest problem issue with this campaign is that, stand alone, few of these make sense, this one especially...its just a line. How is the average person not supposed to think its just part of the page layout?

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Guest commenter

It says, for true fans.... i dont think it's for the average reader

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Guest commenter

Regardless, if you saw JUST this ad...would you immediately think "The Thin Red Line" ???
I'm going to say no.

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i'd like to see how they apply this same treatment to hindi movie titles....

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My dear advertisig friends. Lemme say a simple way to execute this ad. Make a list of movies which your cliet sells. No creativity. But that wud probably attract more customers.

mockingbird's picture
238 pencils

most of the people who criticize such ads are saying 'how could i not think of something so simple' in the back of their minds. neatly done campaign i feel.

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