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Published/Aired: 
February 2012
Description: 
Advertising Agency: CHI and Partners, London, UK
Executive Creative Director: Jon Burley
Art Director: Tom Skinner
Copywriter: Clark Edwards
Account Director: Ana Safer
Agency Producer: John Hodges

Comments (8)

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Highest Rated

designzero68's picture
designzero68
Activity Score 74

A bit cryptic. But very smart. Thumbs up...

kleenex's picture
kleenex
Activity Score 44123

I think this will actually work.,

Hadrons's picture
Hadrons
Activity Score 6017

very sweet idea for storage solutions

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

MissCopywriter's picture
MissCopywriter
Activity Score 168

Quite nice.

Tilbin Thambi's picture
Tilbin Thambi
Activity Score 189

Intresting...

Wordfruit's picture
Wordfruit
Activity Score 1023

I think this'll make people stop and look, assuming it's in magazines.

kalpesh78's picture
kalpesh78
Activity Score 2578

If you can't come up with an original idea... don't come up with a lifted one at least.

http://www.amusingplanet.com/2011/03/universal-wrapping-paper.html

ideas....30 minutes nahi toh free.

Daland's picture
Daland
Activity Score 140

I don't see how this is 'lifted' from that (awesome) gift wrap paper.
The gift wrap is a product, it is not an ad nor marketingcommunication of any kind.
The only link between the two is the puzzle.

And if that makes it an lifted idea, we can all quit our day jobs because nothing is safe.

designzero68's picture
designzero68
Activity Score 74

A bit cryptic. But very smart. Thumbs up...

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