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Big picture

Published/Aired: 
June 2007
2543

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Description: 
Advertising Agency: Ogilvy & Mather, Singapore

Comments (31)

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Ravages's picture
Ravages
Activity Score 842

Where was this displayed?

rkdigital's picture
rkdigital
Activity Score 116

big potential?
what is "The Economist"?

Bundy Agency's picture
Bundy Agency
Activity Score 597

do your homework

kre8's picture
kre8
Activity Score 989

back to school, routman.

imke's picture
imke
Activity Score 472

Bravly shown the economist. As long as these red campaign is run. I do only get The economist as red color.

-Where is the impossible?

www.mikeyonjan.blogspot.com

Pacific Blue's picture
Pacific Blue
Activity Score 335

I think is "Get the complete picture with The Economist"

chinaski's picture
chinaski
Activity Score 951

needs a hammer and a sickle.

Ad Junkie At Large's picture
Ad Junkie At Large
Activity Score 554

hahaha the hammer and sickle would make it better

nautylus's picture
nautylus
Activity Score 77

eCommunist! hahaha...

no-ideas-original's picture
no-ideas-original
Activity Score 106

A complete picture of nothing??

jonft's picture
jonft
Activity Score 264

It's a love or hate situation, Eugene. I don't think you did that.....

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

Dear god, its pretty good but I am so sick of the Economist. Although I did think of a new tag-line; 'The Economist - Up its own ass!'

Anyone?

No?

Fair enough.

-----------------------------
It's only an ad.

miko1aj's picture
miko1aj
Activity Score 3086

yep. Absolut changed their bottleshape recently. Maybe The Economist will go through that path either.

Nthngmn's picture
Nthngmn
Activity Score 626

clearly fake

Vicky's picture
Vicky
Activity Score 375

Maybe they are thinking about the Big Red China market,the guy is looking at its flag!

I've seen much better stuff from this agency.

TopJeff's picture
TopJeff
Activity Score 479

It's the big picture... I'm pretty sure that's why they have that little bit of a normal size painting on the bottom right.

Jeff

---------------------
TopCreatives, the premier online community for creative pros.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

"You See Red" by The Economist
Approx. 110' x 80' (non-framed), Oil on canvas, circa 2007, Asia
Original art sold by owner. Value (in USD): (seller takes whatever he can get for it)
Condition: Very good. Just needs real concept.

Patrick Ryan's picture
Patrick Ryan
Activity Score 8

I see an art exhibition
I see a big picture
I see red
I see nothing else >_<

afterbyrne's picture
afterbyrne
Activity Score 215

I think its good and the thing that makes it better is the fact you don't see the whole picture, but I was a feral art student so I am guessing I understand this more than the target. Unless art students are to new economists?

Rog's picture
Rog
Activity Score 6082

Like it. Let's you interpret. It's an art.

>>>> That's not an ad. THIS is an ad.

puppiepoppy's picture
puppiepoppy
Activity Score 1634

Literally, we see it as the BIG PICTURE. But for me, I felt the ad is about "how small we get when we're reading the Economist"

picturejockey's picture
picturejockey
Activity Score 658

Big picture but blank
http://www.picturejockey.com

PP's picture
PP
Activity Score 66

overwhelmed.yeah.

Philip's picture
Philip
Activity Score 65

I guess its': "Get the big picture.", ... but it's a little too slow for me.

mrtalented's picture
mrtalented
Activity Score 2171

giant red space?

overscaled? or overstated?

if the title 'big picture' doesn't indicate, wrong interpretions can happen easily.

Blahg's picture
Blahg
Activity Score 616

If you look at the full creative you see other pictures hanging beside it, ie. it's in a gallery. I don't think it is rocket science to figure out they're saying "Big Picture".

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

Hey, I take that as an insult..

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

You're right, but I think the art director was being a bit TOO subtle with it, it is still open to misinterpretation. At least here it is anyway.

Blahg's picture
Blahg
Activity Score 616

Good point. I think if you came across this ad in print, where it was easier to see the other pictures, that maybe it would be more apparent.

adOBO's picture
adOBO
Activity Score 6

i dont get the ad, why there's a man standing there?

miko1aj's picture
miko1aj
Activity Score 3086

title of this work is an idiom and has double meaning. Type it in some dictionary.

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