14 comments

chintan ruparel's picture
chintan ruparel
1516 pencils

n i dont get this!

~ old habits die hard, older ones never do ~

Sam54's picture
Sam54
4 pencils

i think it means that they understand their target market and know how to capture them. a bit aggressive if you ask me.

andrej dwin's picture
andrej dwin
939 pencils

given the category, could be worse.
but really, this is just the most straightforward kind of thinking. could be better.

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everartz's picture
everartz
7611 pencils

far fetched ad and not clear no matter how complexed the visual was.. still the copy has to clarify the idea which is not happening here..

hard luck!

| Everartz |

Have Heart's picture
Have Heart
922 pencils

Two ideas in one. Pretty forced.

hollywood's picture
hollywood
103 pencils

I feel like I'm picking on you guys. First the 'girls peeing while standing' idea (because we ALL want to see that) and now this. Agree with Sam54, way too aggressive. God awful execution - poorly art directed and even worse photography. Headline turns the ad into a massive pun and is tenuous to say the least. I'm not really a bastard. You guys are just sucking right now.

"Both sides of the Brain"'s picture
"Both sides of ...

Errr... mmmm... errr... what?!

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

A bit of an obvious thought, but in this instance, I think it works really well. Excellent communication.

We're going to need more lube.

I Heart Walmart's picture
I Heart Walmart

I think the line works as a double entendre, as in "understanding them AND capturing them." Overall, not a bad concept. I like the whole "trapping them in your home" metaphor - it goes well with their name. The whole agency self promo category's just getting a little tired.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

Ah, so it does! I didn't notice that! It just went up a notch in my book.

We're going to need more lube.

notalladssuck's picture
notalladssuck

Aggressive??? Isn't that how agencies are?? Is this your first time visiting this board Sam54? Come on!! Advertising is meant to be aggressive!!?!? Wake up!

kc_brock's picture
kc_brock
703 pencils

making people look like insects does not seem aggressive. just kinda lame.

rd

giligan's picture
giligan

it s mean and didnt liked at all

veli's picture
veli
226 pencils

it should be outside in the streets. So we can see the women shopping.

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