We get them.
Big House Communications
Advertising Agency: Big House Communications, Vancouver, Canada
Associate Creative Director: Michael Bryden
Art Directors: Michael Bryden
Copywriter: Chris Kostyal
Photographer: Peter Holst
Published: August 2007
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15 Comments
n i dont get this!
~ old habits die hard, older ones never do ~
i think it means that they understand their target market and know how to capture them. a bit aggressive if you ask me.
given the category, could be worse.
but really, this is just the most straightforward kind of thinking. could be better.
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far fetched ad and not clear no matter how complexed the visual was.. still the copy has to clarify the idea which is not happening here..
hard luck!
| Everartz |
Two ideas in one. Pretty forced.
I feel like I'm picking on you guys. First the 'girls peeing while standing' idea (because we ALL want to see that) and now this. Agree with Sam54, way too aggressive. God awful execution - poorly art directed and even worse photography. Headline turns the ad into a massive pun and is tenuous to say the least. I'm not really a bastard. You guys are just sucking right now.
Hmmm... the visual says "we capture target markets" while the copy says "we understand them". I think the copy needs to be tweaked to speak to the "capture" angle to make the ad make sense. right now, "we get them" means to me they've trapped the target audience in order to study them through the glass in order to understand them... which is a stretch.
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Errr... mmmm... errr... what?!
A bit of an obvious thought, but in this instance, I think it works really well. Excellent communication.
We're going to need more lube.
I think the line works as a double entendre, as in "understanding them AND capturing them." Overall, not a bad concept. I like the whole "trapping them in your home" metaphor - it goes well with their name. The whole agency self promo category's just getting a little tired.
Ah, so it does! I didn't notice that! It just went up a notch in my book.
We're going to need more lube.
Aggressive??? Isn't that how agencies are?? Is this your first time visiting this board Sam54? Come on!! Advertising is meant to be aggressive!!?!? Wake up!
making people look like insects does not seem aggressive. just kinda lame.
rd
it s mean and didnt liked at all
it should be outside in the streets. So we can see the women shopping.