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Big Gulp ice cream: Paan

Big Gulp ice cream: Paan
Your rating: None Average: 4.6 (18 votes)

Have a bite of nature's delight.

Advertising Agency: Oxygen communication, New Delhi, India
Creative Director / Photographer: Anniruddha Mukharjee
Art Director: Mani kant
Copywriter: Shamli Pal
Published: June 2008

10 Comments

Goblin's picture 409 pencils

nice design. very optimistic ad.
copy is not that good....but its "call for action"

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kgeiger's picture 6642 pencils

That these two visuals are intended to be visually appetising are just further proof of the enormous cultural divide between east and west.
In other words, these make my stomach turn.

onestepahead's picture 97 pencils

well then turn away, u r not even the target audience here!

michaelchapman's picture 7 pencils

looks kinda like a slug. yum.

PUBLICITARESCU's picture 59 pencils
JacelynAngel's picture 61 pencils

good idea, but not very appetizing~~><

Mai_Maged's picture 123 pencils

yes i agree , nice ad nice visual but not tasty

Creativity is simplicity

amenu's picture 10 pencils

Great work !

pkaskar74's picture 10 pencils
4

copy not ........good ...i think...alll rating for..photography

mk86's picture 6 pencils

The ones who are saying 'not appetizing' are not reading the copy...it says Paan flavor. Unless you know what that is, it doesn't make sense to comment. Perhaps try googling before judging on Art Direction.

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