Big Flix Movie Rental: Shrek
Don’t kill blockbusters. Choose original DVDs over pirated ones. Big flix
Advertising Agency: Makani Creatives, Mumbai, India
Creative Directors: Ashish Makani, Sameer Makani
Art Director: Prasad Rao
Copywriters: Prasad Rao, Vyoma Hadkar
Illustrator: Bhavik Panchal
Additional Credits: Sachin Dalvi
Published: December 2009
16 Comments
very nice & simple approach
liked it. coooooooolll
Nice
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
really nice campaign
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Blockbusters: "a term for a SUCCESSFUL entertainment production, especially a film" You can't kill it with pirate DVDs, it has made enough money in the cinemas. Should I feel sorry for those producers who haven't earned 100 million bucks more? How?!
Or do I kill Shrek with downloading it, so there will be no Shrek the 4th? If it is a blockbuster, there will be for sure. Fail.
naisss naisss
You Are What You Expect
10 from me
outsmart me, if you can
I've seen many campaigns covering this issue. They tend to give a thousand turns to it. This is the first direct approach I've seen.
Great
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noah not nice!! and why the f*** they got killed by there own copys and not by the pirate ones??? *naaaagh* this is a masterpiece of shit!
Nice execution, but DVDs don't look pirated enough. If you go to the website you'll find nothing but Bollywood films. So this isn't really about what we consider "blockbusters" in the western hemisphere.
Makes a lot of sense though, now that I think about it, given the fact that a lot of these Disney/Pixar/Nickeloeon/Dreamworks/etc. productions get most of their bulk animation done in India...
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cute
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so, the original DVD killed Shrek? Its just good artwork ,really good one with really bad communication.
justo al punto... muy bueno
Jazz G.
retarded. hate the series so more reasons to hate this retarded ad
is it half cooked or half uncooked? its half uncooked!
Really good.!!!
done good job
Abduljaleel. Anodiyil