Big Flix Movie Rental: Shrek

Don’t kill blockbusters. Choose original DVDs over pirated ones. Big flix

Advertising Agency: Makani Creatives, Mumbai, India
Creative Directors: Ashish Makani, Sameer Makani
Art Director: Prasad Rao
Copywriters: Prasad Rao, Vyoma Hadkar
Illustrator: Bhavik Panchal
Additional Credits: Sachin Dalvi
Published: December 2009

16 comments

hilazon's picture
hilazon
150 pencils

very nice & simple approach

anHiiieeta's picture
anHiiieeta
328 pencils

liked it. coooooooolll

alexander_bickov's picture
alexander_bickov
3279 pencils

Nice

CopyRight's picture
CopyRight
715 pencils

really nice campaign

Dzsoi's picture
Dzsoi
5929 pencils

Blockbusters: "a term for a SUCCESSFUL entertainment production, especially a film" You can't kill it with pirate DVDs, it has made enough money in the cinemas. Should I feel sorry for those producers who haven't earned 100 million bucks more? How?!
Or do I kill Shrek with downloading it, so there will be no Shrek the 4th? If it is a blockbuster, there will be for sure. Fail.

KbxAdz's picture
KbxAdz
934 pencils

naisss naisss

You Are What You Expect

Notorious's picture
Notorious
631 pencils

10 from me

outsmart me, if you can

brandingworthspreading's picture
brandingworthsp...
648 pencils

I've seen many campaigns covering this issue. They tend to give a thousand turns to it. This is the first direct approach I've seen.
Great

the_newst's picture
the_newst
4 pencils

noah not nice!! and why the f*** they got killed by there own copys and not by the pirate ones??? *naaaagh* this is a masterpiece of shit!

STRTLRS's picture
STRTLRS
1607 pencils

Nice execution, but DVDs don't look pirated enough. If you go to the website you'll find nothing but Bollywood films. So this isn't really about what we consider "blockbusters" in the western hemisphere.

Makes a lot of sense though, now that I think about it, given the fact that a lot of these Disney/Pixar/Nickeloeon/Dreamworks/etc. productions get most of their bulk animation done in India...

---------------
I think, therefore... yeah.

bi_sign's picture
bi_sign
262 pencils

cute

Corbeen's picture
Corbeen
1088 pencils

...

Corbeen's picture
Corbeen
1088 pencils

so, the original DVD killed Shrek? Its just good artwork ,really good one with really bad communication.

jazzlgp's picture
jazzlgp
49 pencils

justo al punto... muy bueno

Jazz G.

makelogobigger's picture
makelogobigger
417 pencils

retarded. hate the series so more reasons to hate this retarded ad

STFU and Make the Logo BIGGER!

cyberjaleel's picture
cyberjaleel
62 pencils

Really good.!!!
done good job

Abduljaleel. Anodiyil

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