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15 comments

LetitbeKNOWN's picture
LetitbeKNOWN
36 pencils

I'm not the target market, but for me this is a bit expected. (template)....Bit safe.

ivanlim's picture
ivanlim
262 pencils

i'm not the target market, but this makes me WANT to own a bike. (template vs idea)... does it really matter?

AdDavid's picture
AdDavid
406 pencils

amzing bikes and amazing lines. may be i'm biased bcoz i aspire for one of these someday.
the Target is not always who can buy but also who can be aspired to buy, i think both ways
these ads do a good job. yes the layout is predictable, but then, may be that's what works.

LetitbeKNOWN's picture
LetitbeKNOWN
36 pencils

Agreed, i do think it works. With the character of biking there's alot to work with. Fresh? However i see your points.

ivan's picture
ivan

I'm the target as I used to ride a Harley and this ad does work for me. I don't like the paint job on these bikes (flames, right!), but that's beyond the agency.

Ivan Raszl, admin of AotW

rikitiki's picture
rikitiki
630 pencils

yeah. i like these lines.
Nice to see some headline driven ads.
A rarity 'round these parts.

justpassingby's picture
justpassingby
1368 pencils

i am so damn bored of these type of ads, a mean shot and headlines with attitude written in fonts that looks like a tattoo. YAWN

rohini's picture
rohini
6 pencils

i'm not a motorcycle person either, but it's interesting that words are used as the driver. So, bikers do read, do they? shareatale.com

addyhoch10's picture
addyhoch10
2592 pencils

words used as driver? didn't get that..
the looks a bit too clean and tame for a bad boys' toy, especially the second one
some rough texture or something could fix that

PeteHH's picture
PeteHH
202 pencils

A killer-product advertised with killer-lines. Awesome! I only think that the copy/logo is layouted too close to the bikes.

ChuckNorris's picture
ChuckNorris
834 pencils

this line is the best out of the three.

the others are meh.

Desi's picture
Desi
1052 pencils

Totally agreed with justpassingby. Cliched headlines like these have been done to death.
Good Art Direction.

popdistortion's picture
popdistortion
1594 pencils

Agreed. It's not brandnew but yet it is very well executed and absolutely taps in with the character of the target consumer. Very good concept realisation. Even though the tattoo look has been done to death, it represents what these kind of bikers want to see.

braindrain's picture
braindrain
240 pencils

The lines are fine, clever enough. The "motorcycles are badass" tone is expected. Also, if you're going to do a motorcycle campaign, it's going to be compared to Harley work. And these aren't in the same league as most Harley ads.

Popchevy's picture
Popchevy
29 pencils

headline is cool!

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