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Stretched Gum, Hurdles

Agency: 
Published/Aired: 
February 2010
Description: 

Print advertisment created by McCann, India for Big Babol, within the category: Confectionery, Snacks.

Advertising Agency: McCann Worldgroup, India
Regional Executive Creative Director: Prasoon Joshi
Executive Creative Director: Ryan Menezes
Art Director / Copywriter: Mayuresh Natalkar
Photographer: Studiorom
Account manager: Debarati Paul

Comments (12)

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Highest Rated

Brain-Art's picture
Brain-Art
Activity Score 1101

So the gum stretchs a lot? or is it a very long gum?... Nevermind, doesn't make any sense for me anyway

xcreativity's picture
xcreativity
Activity Score 2374

Ahaha nice idea. But to promote the taste of the gum is not really the objective hey?

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funky_frogii's picture
funky_frogii
Activity Score 2536

their focus is on the size of the gum always................i think is pretty goood

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alejulimaty's picture
alejulimaty
Activity Score 842

smart and simple

morse's picture
morse
Activity Score 17548

Why is this happening??? I don't get the ads.

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ek kanya's picture
ek kanya
Activity Score 814

i like the idea. very nice thought. shows how good the human brain can think.

am an advertising junkie | read my flog at http://www.desicreative.com/forum

rolling.stone's picture
rolling.stone
Activity Score 2741

well at least you and i didn't

better you ask prasson bhai as he got pretty omni competent guys who can write copy and art direct as well

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shahidali's picture
shahidali
Activity Score 4069

not too iompressed.

shahid

ek kanya's picture
ek kanya
Activity Score 814

by the way, who did the photoshop?

am an advertising junkie | read my flog at http://www.desicreative.com/forum

Brain-Art's picture
Brain-Art
Activity Score 1101

So the gum stretchs a lot? or is it a very long gum?... Nevermind, doesn't make any sense for me anyway

kalpesh78's picture
kalpesh78
Activity Score 2578

love da execution

ideas....30 minutes nahi toh free.

Tommy G.'s picture
Tommy G.
Activity Score 897

excellent, it deserves a prize for the art direction.

michelangelo's picture
michelangelo
Activity Score 660

this would work better as TV

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