Big Babol: Stretched Gum, Hurdles

Advertising Agency: McCann Worldgroup, India
Regional Executive Creative Director: Prasoon Joshi
Executive Creative Director: Ryan Menezes
Art Director / Copywriter: Mayuresh Natalkar
Photographer: Studiorom
Account manager: Debarati Paul

February 2010


xcreativity's picture
2374 pencils

Ahaha nice idea. But to promote the taste of the gum is not really the objective hey?

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funky_frogii's picture
2536 pencils

their focus is on the size of the gum always................i think is pretty goood

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alejulimaty's picture
842 pencils

smart and simple

morse's picture
16987 pencils

Why is this happening??? I don't get the ads.

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ek kanya's picture
ek kanya
814 pencils

i like the idea. very nice thought. shows how good the human brain can think.

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rolling.stone's picture
2740 pencils

well at least you and i didn't

better you ask prasson bhai as he got pretty omni competent guys who can write copy and art direct as well


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shahidali's picture
4069 pencils

not too iompressed.


ek kanya's picture
ek kanya
814 pencils

by the way, who did the photoshop?

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Brain-Art's picture
1101 pencils

So the gum stretchs a lot? or is it a very long gum?... Nevermind, doesn't make any sense for me anyway

kalpesh78's picture
2580 pencils

love da execution

ideas....30 minutes nahi toh free.

Tommy G.'s picture
Tommy G.
897 pencils

excellent, it deserves a prize for the art direction.

michelangelo's picture
660 pencils

this would work better as TV

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