Big Babol: Stretched Gum, Hurdles
Advertising Agency: McCann Worldgroup, India
Regional Executive Creative Director: Prasoon Joshi
Executive Creative Director: Ryan Menezes
Art Director / Copywriter: Mayuresh Natalkar
Photographer: Studiorom
Account manager: Debarati Paul



12 Comments
Ahaha nice idea. But to promote the taste of the gum is not really the objective hey?
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their focus is on the size of the gum always................i think is pretty goood
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smart and simple
Why is this happening??? I don't get the ads.
What hath God wrought
i like the idea. very nice thought. shows how good the human brain can think.
am an advertising junkie | read my flog at http://www.desicreative.com/forum
well at least you and i didn't
better you ask prasson bhai as he got pretty omni competent guys who can write copy and art direct as well
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~ Quite obviously, I have gathered no moss ! ~
not too iompressed.
shahid
by the way, who did the photoshop?
am an advertising junkie | read my flog at http://www.desicreative.com/forum
So the gum stretchs a lot? or is it a very long gum?... Nevermind, doesn't make any sense for me anyway
love da execution
ideas....30 minutes nahi toh free.
excellent, it deserves a prize for the art direction.
this would work better as TV