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Stretched Gum, Basketball

Agency: 
Published/Aired: 
February 2010
12817
Description: 

Print advertisment created by McCann, India for Big Babol, within the category: Confectionery, Snacks.

Advertising Agency: McCann Worldgroup, India
Regional Executive Creative Director: Prasoon Joshi
Executive Creative Director: Ryan Menezes
Art Director / Copywriter: Mayuresh Natalkar
Photographer: Studiorom
Account manager: Debarati Paul

Comments (14)

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xcreativity's picture
xcreativity
Activity Score 2374

this one just looks strange.

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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Jon-Paul Mountford's picture
Jon-Paul Mountford
Activity Score 890

I find all these a bit weird, isn't gum on your shoe a bad thing?

hadrianapolis's picture
hadrianapolis
Activity Score 733

instead of that, i think its more weird that existence of a gum in a basketball pitch

alejulimaty's picture
alejulimaty
Activity Score 842

they`re talking about the size of the gum, so if you want a big gum, it`s a good thing

maranca82's picture
maranca82
Activity Score 422

Bad in so many ways. What's this stressing? That the gum stretches far?

This is creative for creativity's sake.

corkscrewkibitzer's picture
corkscrewkibitzer
Activity Score 76

gums aren't allowed on court to begin with.

rolling.stone's picture
rolling.stone
Activity Score 2741

in advertising you cant be this literal

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~ Quite obviously, I have gathered no moss ! ~

Spoonfeederxxx's picture
Spoonfeederxxx
Activity Score 641

I love the simplicity, but what is the benefit?

Bubble gum is good for chewing and blowing bubbles, but this campaign demonstrate neither of these attributes...

It feels very scam I must admit...

Dzsoi's picture
Dzsoi
Activity Score 8508

I guess they wanted to say this is a huge gum - so maybe it is better to chew and the taste lasts longer. But I agree, not very attractive.

shortafella's picture
shortafella
Activity Score 1063

great!

warehousebrother's picture
warehousebrother
Activity Score 6

this would have worked in an outdoor basketball court

Viranica's picture
Viranica
Activity Score 230

no for this one

mosho's picture
mosho
Activity Score 298

fantastic 4 lol

Mohamed El Mahdy
www.sketchescs.com

Hiperion's picture
Hiperion
Activity Score 3138

i love the art, but the concept...

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