Big Babol: Stretched Gum, Basketball

Advertising Agency: McCann Worldgroup, India
Regional Executive Creative Director: Prasoon Joshi
Executive Creative Director: Ryan Menezes
Art Director / Copywriter: Mayuresh Natalkar
Photographer: Studiorom
Account manager: Debarati Paul

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14 comments

xcreativity's picture
xcreativity
2374 pencils

this one just looks strange.

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Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils

I find all these a bit weird, isn't gum on your shoe a bad thing?

hadrianapolis's picture
hadrianapolis
733 pencils

instead of that, i think its more weird that existence of a gum in a basketball pitch

alejulimaty's picture
alejulimaty
838 pencils

they`re talking about the size of the gum, so if you want a big gum, it`s a good thing

maranca82's picture
maranca82
422 pencils

Bad in so many ways. What's this stressing? That the gum stretches far?

This is creative for creativity's sake.

corkscrewkibitzer's picture
corkscrewkibitzer
76 pencils

gums aren't allowed on court to begin with.

rolling.stone's picture
rolling.stone
2740 pencils

in advertising you cant be this literal

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Spoonfeederxxx's picture
Spoonfeederxxx
641 pencils

I love the simplicity, but what is the benefit?

Bubble gum is good for chewing and blowing bubbles, but this campaign demonstrate neither of these attributes...

It feels very scam I must admit...

Dzsoi's picture
Dzsoi
5268 pencils

I guess they wanted to say this is a huge gum - so maybe it is better to chew and the taste lasts longer. But I agree, not very attractive.

shortafella's picture
shortafella
1055 pencils

great!

warehousebrother's picture
warehousebrother
6 pencils

this would have worked in an outdoor basketball court

Viranica's picture
Viranica
230 pencils

no for this one

mosho's picture
mosho
298 pencils

fantastic 4 lol

Hiperion's picture
Hiperion
3138 pencils

i love the art, but the concept...

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