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Big Babol: Stretched Gum, Basketball

Big Babol: Stretched Gum, Basketball
Your rating: None Average: 6.2 (31 votes)

Advertising Agency: McCann Worldgroup, India
Regional Executive Creative Director: Prasoon Joshi
Executive Creative Director: Ryan Menezes
Art Director / Copywriter: Mayuresh Natalkar
Photographer: Studiorom
Account manager: Debarati Paul

Comments

xcreativity's picture 2384 pencils
xcreativity | Fri, 2010-02-12 06:32

this one just looks strange.

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Jon-Paul Mountford's picture 719 pencils
Jon-Paul Mountford | Fri, 2010-02-12 06:44
3

I find all these a bit weird, isn't gum on your shoe a bad thing?

www.jpmountford.com

hadrianapolis's picture 633 pencils
hadrianapolis | Fri, 2010-02-12 08:04

instead of that, i think its more weird that existence of a gum in a basketball pitch

alejulimaty's picture 721 pencils
alejulimaty | Fri, 2010-02-12 12:22

they`re talking about the size of the gum, so if you want a big gum, it`s a good thing

maranca82's picture 418 pencils
maranca82 | Fri, 2010-02-12 21:47
2

Bad in so many ways. What's this stressing? That the gum stretches far?

This is creative for creativity's sake.

corkscrewkibitzer's picture 76 pencils
corkscrewkibitzer | Sun, 2010-02-14 06:02

gums aren't allowed on court to begin with.

rolling.stone's picture 2752 pencils
rolling.stone | Sat, 2010-03-06 05:36

in advertising you cant be this literal

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~ Quite obviously, I have gathered no moss ! ~

Spoonfeederxxx's picture 570 pencils
Spoonfeederxxx | Mon, 2010-02-15 01:49

I love the simplicity, but what is the benefit?

Bubble gum is good for chewing and blowing bubbles, but this campaign demonstrate neither of these attributes...

It feels very scam I must admit...

Dzsoi's picture 3889 pencils
Dzsoi | Mon, 2010-02-15 04:02

I guess they wanted to say this is a huge gum - so maybe it is better to chew and the taste lasts longer. But I agree, not very attractive.

shortafella's picture 573 pencils
shortafella | Tue, 2010-02-16 04:43

great!

hopa, scuze

warehousebrother's picture 6 pencils
warehousebrother | Fri, 2010-02-19 10:29

this would have worked in an outdoor basketball court

Viranica's picture 209 pencils
Viranica | Sat, 2010-02-27 08:22

no for this one

AV

mosho's picture 225 pencils
mosho | Sun, 2010-03-07 07:04

fantastic 4 lol

Hiperion's picture 2370 pencils
Hiperion | Mon, 2010-03-08 13:16
4

i love the art, but the concept...

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