Big Babol: Stretched Gum, Basketball
Advertising Agency: McCann Worldgroup, India
Regional Executive Creative Director: Prasoon Joshi
Executive Creative Director: Ryan Menezes
Art Director / Copywriter: Mayuresh Natalkar
Photographer: Studiorom
Account manager: Debarati Paul
14 Comments
this one just looks strange.
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Alexandre Brito
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I find all these a bit weird, isn't gum on your shoe a bad thing?
www.jpmountford.com
instead of that, i think its more weird that existence of a gum in a basketball pitch
they`re talking about the size of the gum, so if you want a big gum, it`s a good thing
Bad in so many ways. What's this stressing? That the gum stretches far?
This is creative for creativity's sake.
gums aren't allowed on court to begin with.
in advertising you cant be this literal
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~ Quite obviously, I have gathered no moss ! ~
I love the simplicity, but what is the benefit?
Bubble gum is good for chewing and blowing bubbles, but this campaign demonstrate neither of these attributes...
It feels very scam I must admit...
I guess they wanted to say this is a huge gum - so maybe it is better to chew and the taste lasts longer. But I agree, not very attractive.
great!
hopa, scuze
this would have worked in an outdoor basketball court
no for this one
AV
fantastic 4 lol
www.it-evo.com
i love the art, but the concept...