Big Babol: Shadow

Advertising Agency: DraftFCB Indonesia
Creative Director: Dicky Erlangga
Art Director: Defitriadi
Copywriter: Redy Pramanjaya
Print Producer: Durmawel
Photographer: Willy Koesnaedi (Digital Active)
Retoucher: Larasita Mahardhika (Artvisuels)
Published: August 2009

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37 comments

UsernamePassword's picture
UsernamePassword
16 pencils

Dog is redundant.

Guest's picture
Guest

The dog is best bit in a some what so so ad.

jorj's picture
jorj
638 pencils

yes true, and i would like to c a pink shadow not black (transparency)

tirthomitro's picture
tirthomitro
2722 pencils

brilliant!

they showed me a picture & i laughed
dignity has never been photographed

Arkadiusz's picture
Arkadiusz
509 pencils

Yeah, even too much for the children's auditorium (or maybe I'm wrong...?)

Ad_Man's picture
Ad_Man
828 pencils

This is not intended to work for children, this is intended to work for Ad men. I think.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest's picture
Guest

very nice. But like the previous comment, the dog is redundant.

Guest's picture
Guest

your comment is redundant ;-)

maung's picture
maung
48 pencils

cool

just write's picture
just write
653 pencils

not bad at all... clever...

Shingo's picture
Shingo
406 pencils

cool i like it

Guest's picture
Guest

We really need more scam ads for big bubbles.

alexander_bickov's picture
alexander_bickov
3279 pencils

Amazing work :) I love so much this ad :) Moinid

decreative's picture
decreative
102 pencils

WOW! This is a nice ad. Well done art direction:)

Guest's picture
Guest

good ad nice concept

Guest's picture
Guest

well done. except for the duplicated trees and grass.

Guest's picture
Guest

Without the dog could be better.

daniel_glezmilan's picture
daniel_glezmilan
282 pencils

Without the dog could be a better one.

G¨B's picture
G¨B
97 pencils

Simple and nice ad. I'm OK with U mate, it could be better without the dog. ;)

alexander_bickov's picture
alexander_bickov
3279 pencils

I thinks the dog could be another

premc's picture
premc
917 pencils

already done kinda of !

7/10

radical

Raf-vp's picture
Raf-vp
48 pencils

Very well done

Guest's picture
Guest

Me gusta la síntesis del mensaje.

Guest's picture
Guest

This is so 2004.

Guest's picture
Guest

the photoshop work is brilliant!

AmigoInvisible's picture
AmigoInvisible
195 pencils

I think that the dog isn't "redundant" at all. It is necessary because it adds interest to what would be an otherwise plain view of the grass and a kid with a cropped head. That would make the visual quite forced.

It isn't absolutely breath-taking, but it's a nice way of subtly showing that particular aspect of the product.

Good luck!

Guest's picture
Guest

Too simple :S

marcosixtysalvador's picture
marcosixtysalvador
47 pencils

simple and excellent!!!

rolling.stone's picture
rolling.stone
2740 pencils

Idea is OK but route of execution could have been different.

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

Guest's picture
Guest

WHY NOBODY SAID,
"OH! IT'S SO WONDERBRA."
HOWEVER, JUST THE PUPPY, HALF-CROPPED SHOT AND THE SHADE ARE COMMON.

tiny_wordz's picture
tiny_wordz
325 pencils

nice... 4 ad people... too subtle 4 target...

kevgroat's picture
kevgroat
175 pencils

boring. GOOD thing you put the dog in there. makes the ad more fun.

i've seen the shadow execution before

Guest's picture
Guest

y los dedos?

Guest's picture
Guest

Great copy. Oh, that's right...there is no copy. So why credit the copywriter? For his brevity?

ilham syahrulla's picture
ilham syahrulla
31 pencils

don't forget boring

RP2504's picture
RP2504
18 pencils

A copy containing a single word can create a concept. I think the copywriter is credited for the title, "Shadow."

aji pam's picture
aji pam
94 pencils

its should be fun if they have a great direction... template.. and other.. its just not memorable

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