Big Babol: Crashing Bird

Advertising Agency: McCann, Bangalore, India
Regional Creative Director: Anil Thomass
Creative Director: Neel Roy
Art Director / Copywriter: Ajit Devadason
Illustrator: Marcelo Jr.
Additional credits: Rahul Jain
Published: December 2011

Related videos by Shutterstock

37 comments

morse's picture
morse
15439 pencils

That's fun.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

mmackinven's picture
mmackinven
1596 pencils

Let's kill all the wildlife with bubblegum... gum doesn't decompose!
I wouldn't place animals, especially an eagle, in these situations to sell gum.

Siddarth Basavaraj's picture
Siddarth Basavaraj
1673 pencils

A big NO!

Love creating ads..

kalpesh78's picture
kalpesh78
2580 pencils

err... NO.

ideas....30 minutes nahi toh free.

somecopywriter's picture
somecopywriter
1098 pencils

Be nice to birds.

Sales and Marketing's picture
Sales and Marketing
451 pencils

NOOOOO! Negative!!! Especially dont expect by McCann the worlds largest Advertising agency. We must not forget PETA and specially eagle.

Speaker I (Sales and Marketing) INDIA

Black Hour's picture
Black Hour
368 pencils

Can someone explain why the hell did they used an eagle and choosed to show a negative aspect of the product?

Zoupal's picture
Zoupal
14 pencils

Not good. Even for PETA.

t1sh0cfc's picture
t1sh0cfc
38 pencils

wtf? I don't think it is a good idea to put the bird in such situation.

Prasad Weerasekara's picture
Prasad Weerasekara
635 pencils

I like it. :)

Shawali's picture
Shawali
8387 pencils

Get off your high horses, guys.

This is just fun and games. You do realize that no eagle will actually be caught into a bubble gum, right?

Damn, people are really loosing their sense of humor, nowadays. 10 years ago, no one would have brought fucking PETA while commenting on a chewing gum press ad.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Black Hour's picture
Black Hour
368 pencils

We aren't saying that it's bad, we're just conscious of the fact that there will be a reaction from PETA (and others). And maybe eagles won't be scaught into a bubble gum but it is a fact that gum is harmfull to animals and insects.

Plus, this ad is basicaly saying that's it's funny to see an eagle caught in a gum that you didn't throw in the garbage. If you don't leave it on the floor or anywhere else but in a trash can this will never happen.

alausa's picture
alausa
1414 pencils

Black Hour, this ad is not saying anything of the such! They are equating the altitude of the eagle with how big you can blow their gum from the ground...(take a second to picture that)

It's just a joke guys.

Black Hour's picture
Black Hour
368 pencils

Well that's a nice way to see it, and that's probably what they thought during the conception (nice job figuring that) but I really don't think most people will picture that (sadly).

If you know about the previous campaign then yes, it's more easy to get the joke.

Still there are always people who will think about a totally different copy

bate_palmas's picture
bate_palmas
1479 pencils

Actually dude, birds have often been known to land a claw in discarded chewing gum, then get it stuck in their wings trying to scratch it off, and pretty much get stuck in that position til they die from starvation.

Nice eh?

alausa's picture
alausa
1414 pencils

True, maybe, here's a more empirical position:

http://voices.yahoo.com/does-chewing-gum-kill-birds-11461968.html

andylefty's picture
andylefty
4533 pencils

I don't know.

CommandZ's picture
CommandZ
2472 pencils

It's clear to see what the intent was, but this just leaves a bad after taste.

Zoupal's picture
Zoupal
14 pencils

This is not fun anymore. It would have been more fun with another illustration. Right here, the idea is badly translated. The product advantage becomes problematic.

kleenex's picture
kleenex
26203 pencils

They have a concept, buttttt I feel it was poorly executed,

Roger Keynes's picture
Roger Keynes
5497 pencils

Jesus, the fun police are out in force today.

Will Think for Salary

kaustubhmax's picture
kaustubhmax
55 pencils

When we see something new...art,ad...why we always prone to evaluate its CONS or negative aspect....Why don't we enjoy +ve sides....Grow up ...
I learned !!!

Black Hour's picture
Black Hour
368 pencils

Because this is advertising, not art.
By nature people don't like advertising, that's why we try to make it better, that's why we are critic.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

Negative for me. good art direction but pollution concept...

dearturki's picture
dearturki
311 pencils

gum = gun.

Corbeen's picture
Corbeen
1070 pencils

pollution, negative, animal rights, birds to fly, nature lovers....ccc ... why u all are doing this business?? if u u have so many humanistic approaches, change the business please.

robthelad's picture
robthelad
120 pencils

Divides critical opinion. In all I think it's a miss for the final image, concept is good though

Iv's picture
Iv
2 pencils

I DONT LIKE TO BE DESTRUCTIVE WITH PEOPLES WORK BUT THIS AD MAKE ME FEEL SAD ABOUT ADVERTISING.
TRASH IS THE BEST PLACE FOR THIS AD. YOU FORGOT WE ARE HUMANS NOT ONLY CREATIVES.
I HATE THIS KIND OF ADVERTISING DID FOR "ANIMALS". YOU MUST LEARN MUCH MORE ABOUT REAL HUMOR.
A KID CAN DO A BETTER AD THAN THIS. IS EASY TO BE FAMOUS WITH SIMPLE SCANDALS, POST YOUR
REAL WORK.

Corbeen's picture
Corbeen
1070 pencils

and u forgot the caps button my nervous friend. try to teach us about humor by using it while criticizing. otherwise buzz off

walter.s's picture
walter.s
30 pencils

funny

ivanm16's picture
ivanm16
354 pencils

F..! are you serious!!!?

m-adman's picture
m-adman
185 pencils

Kill the damn F***** bird, I really do not care if the bubble flew all the way in to the sky and the bird was trapped in it, its every kids dream I guess. Stop talking bullshit guys who's involving PETA etc. if you do not get the humor shut the hell up and I feel sorry for you.

@McCann: guys didn't you shoot more bird feathers, why duplicating feathers in the graphic? nice graphic though!

m-adman's picture
m-adman
185 pencils

peace

DevilStudio's picture
DevilStudio
3 pencils

The bird and gum are an amazing piece of 3D art by Marcelo Jr. Art rulz guys!

crispymoore's picture
crispymoore
103 pencils

Good god. Reading most of the comments in here just had me drop a few IQ points. PETA? Really?! Come on guys. This is a nice competent ad. It looks nice too. Ads of the World commenters, you hurt my brain.

tazyboy's picture
tazyboy
777 pencils

I totally agreed. In terms of art direction its really good but concept is very very weak. And I don even see that as a funny ad also. To me and as I can see a lot of people here already agreed its a BIG NO ad.

sreemanti's picture
sreemanti
37 pencils

looks yucky, even from a bird's eye view.

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments